EPISODE 18 – Sorry, Do We Know Each Other? Selling the Company First

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

When the time comes to sell, we can be tempted to jump into a description of how our product or service will solve the problems uncovered but buyers don’t just buy a product or service; they also buy the company offering it. In sales conversations, it’s important to make sure our company’s qualities are clear before we talk about the products and services we offer, yet many salespeople don’t sell their company – it’s a huge omission. Why don’t we do it? And, if we accept we should, how do we add it to our sales conversations right now? Joining Paul Owen in this episode to discuss these points and many more, we have an entrepreneur and sales leader with 20 years’ experience – Ben Rowland – a professional salesperson with 8 years’ experience – Alex Avery – and a 17-year-old school student who is considering a career in sales – Alex Harwood.
*Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career.
For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*

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