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Deconstructing Real Estate Marketing ft. Bhavik Bhandari | Ankur Gattani | WebEngage
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In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.
- (00:00) - Introduction
- (01:01) - State of Evolution
- (04:00) - Classification of Players
- (09:13) - State of Marketing
- (16:10) - Budgets & ROI
- (22:18) - Funnels & Interventions
- (30:11) - Data Silos
- (33:22) - Building Customer Experiences
- (35:40) - Role of First-party Data
- (39:09) - Communication Strategies
- (46:12) - The Human Touch
- (56:30) - Reinvention & Roadmap
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