How an Engineer Became the Top Whiskey Sherpa for Newbies

The Spirit Guides

Chris Chapanar, aka Whiskey Noobs, is an engineer by day but a busy spirit guide by night. He launched his side hustle early on in his career after developing a love for whiskey and a desire to learn as much about it as possible.
He poured that knowledge into a podcast, Whiskey Noobs, before branching out into short-form video content across Instagram and TikTok. Here’s his story...
Balancing the Spirit Guide Life with an Engineering Career
How does a busy engineer make time for a spirit guide side hustle? It’s safe to say that the man behind Whiskey Noobs, Chris Chapanar, is a busy guy.
He began his spirit guide life with a podcast to put his research into an easily digestible format for people who want to learn all there is to know about whiskey.
But seeing short-form content on TikTok take off, he spotted an opportunity to reach more people. A couple of hundred thousand followers later, Chris has cracked the code with his whiskey content and has since begun working on a new podcast, Perfect Pairings, which combines his love of cigars and whiskey.
In this episode, we hear how he got started, why he moved into video content, the impact on his personal life, and how he manages to balance it all.
Chris also talks about the responsibility he feels when giving reviews and his method for keeping them balanced and positive.
In This Episode:
· Why Chris decided to start a whiskey podcast
· Why Chris found his niche with “noob” content
· The challenges of being a whiskey guide in Ohio
· Why Chris chose the podcast format
· What made Chris move into short-form video content
· The most popular (and impossible) question Chris gets asked
· Why Chris feels a responsibility when it comes to reviews
· The challenges of giving negative reviews
· Most rewarding moments
· What made Chris think he could crack the code
· The impact on personal life
· How Chris balances his day job with content creation as a side hustle
· Why Chris hit pause on his podcast
· What it’s like working with smaller brands
· Chris’ new podcast ‘Perfect Pairings’
· Finding a process for shooting videos
· The one person Chris would like to sip whiskey with
Resources:
· Follow Chris on Instagram
· Follow Perfect Pairings on Instagram
· Follow Whiskey Noobs on TikTok
This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.