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Launch Strategy & A Vulnerable Share
Manage episode 377670079 series 2900488
What NOT to do when launching a course.
“Looking back, there are some definite reasons why this launch under-performed.” - Shinah
Today, I’m getting both STRATEGIC and quite VULNERABLE.
I’m looking at my latest launch of my Intermediate Calligraphy Course and analyzing why:
- A pre-launch runway is so important
- Too much content during a launch can be a BAD thing, and
- The #1 thing I’ve been neglecting that would have given me different results
Sometimes, business is just hard. So I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone.
Mentioned in this episode: The Modern Creative Podcast
--
New “Profitable Calligraphy” 1-Hr Workshop
Learn how to go from Beginner to Side Hustle in just 6 Months!
Register for free: crookedcalligraphy.com/workshop
--
FOLLOW SHINAH:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
116 episodes
Manage episode 377670079 series 2900488
What NOT to do when launching a course.
“Looking back, there are some definite reasons why this launch under-performed.” - Shinah
Today, I’m getting both STRATEGIC and quite VULNERABLE.
I’m looking at my latest launch of my Intermediate Calligraphy Course and analyzing why:
- A pre-launch runway is so important
- Too much content during a launch can be a BAD thing, and
- The #1 thing I’ve been neglecting that would have given me different results
Sometimes, business is just hard. So I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone.
Mentioned in this episode: The Modern Creative Podcast
--
New “Profitable Calligraphy” 1-Hr Workshop
Learn how to go from Beginner to Side Hustle in just 6 Months!
Register for free: crookedcalligraphy.com/workshop
--
FOLLOW SHINAH:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
116 episodes
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