Harnessing AI for PR Success with Greg Galant

The Scale Up Show

In this conversation, Ryan Staley interviews Greg Gallant, Co-founder and CEO of Muckrack, discussing the company's innovative approach to public relations through AI integration. They explore Muckrack's growth journey, its business model, and how PR professionals can leverage the platform to enhance their media coverage and relationships with journalists. The discussion also highlights the importance of identifying newsworthy stories and effectively targeting media outreach.

Takeaways

• Muckrack has grown sustainably, focusing on profitability.
• The platform serves as a comprehensive tool for PR professionals.
• AI is being integrated to automate tedious PR tasks.
• Identifying newsworthy stories is crucial for effective PR.
• Targeted outreach to journalists increases chances of coverage.
• Muckrack helps users find the right media contacts easily.
• The importance of customizing pitches for journalists.
• AI can assist in generating initial drafts for outreach.
• Understanding industry trends can enhance PR strategies.
• Building relationships with journalists is key to successful PR.

Sound Bites

• "We're approaching 300 employees, we're still profitable."
• "It's like a software platform for the PR department."
• "AI can take the busy work out of it."

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