119. Pixels 101: What's a Pixel & Do You Even Need One?

The Savvy Seller with Kristen Doyle

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As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it!
Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are performing. Over time they can collect more data and help you refine your strategies.
I’m sharing more about exactly how pixels work inside this episode. Plus I’ll guide you through the installation process, explain when using a pixel is beneficial for your business strategy (and when it’s not!), and how to know if your pixel is set up correctly.
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01:07 - What is a pixel?

03:08 - The difference between Google Analytics and a Facebook/Pinterest pixel

05:16 - What happens when you add a pixel to your website

06:22 - How to install a pixel and how to ensure it’s working correctly

08:10 - FAQs about pixels

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Related Episodes:

• Episode 97, Essential Website Elements Every Online Business Needs
• Episode 87, 9 Things I Wish I’d Known Before My First Website
• Episode 19, Let’s Talk About Facebook Ads for TPT Sellers with Amanda Kuchlenz

Show Notes: https://kristendoyle.co/episode119

Check out my Everything Page at https://kristendoyle.co/everything