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The Routine Your Dream podcast (@routineyourdreampodcast) is created for teacher sellers who create and sell their teaching resources online for additional income on sites like TeachersPayTeachers (TpT) or Kajabi. This elementary teacher turned business coach for teacher sellers is spilling her secrets and sharing the exact high-performance habits and online marketing strategies that will help YOU routine your dream of becoming a successful teacher seller.
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School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters - Tips for Teacher Sellers

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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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In this episode of Routine Your Dream, Chynell is joined by a listener-turned-client! None other than Melody Munch—creator of Mrs. Munch’s Munchkins. Melody went from earning $2k months as a side hustle to becoming a full-time resource creator whose products have been spotlighted on The Kelly Clarkson Show, Today Show, and E! News. But the journey …
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Today I’m sitting down with a beloved seller in the TPT community - DeeDee Wills! DeeDee is someone I consider a true legend and has also been an integral part of the School of Sellers community over the years. I honestly can’t believe this is the first time she’s on the podcast! During our conversation, I’m firing all kinds of questions at DeeDee …
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In this episode Chynell brings you behind the scenes on how she built a visual marketing strategy that aligns with her Q1 business goals and shares the exciting backstage moments of her recent podcast photoshoot with Amalie—The Branded Boss Lady! Spoiler: Photoshoots are about strategy, not just pretty pictures (tune in to hear why!) If you've ever…
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We can all agree that Taylor Swift is an icon in today’s culture. And while she’s a worldwide celebrity, we may have more in common with her than you think, especially as it pertains to our businesses. Whether you’re a lifelong Swiftie or a curious bystander, there’s no denying the parallels between Taylor’s journey and our own as educators and ent…
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Welcome back to Routine Your Dream! In this episode, we’re diving into one of the biggest planning mistakes TPT sellers make: overcommitting to an annual plan that rarely sees the light of day. If you’ve ever mapped out an entire year only to feel scattered and overwhelmed halfway through, this episode is your rescue remedy. Today, we’re tackling h…
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The TPT world is ever-changing, and I know that many of you are looking for ways to grow, and maybe even pivot how you’re doing things in your business. If you’re searching for strategies to take into the new year, you’ve come to the right place! Today I’m diving into four major predictions for business trends that will help shape your plans for 20…
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As we get ready to begin a new year, planning is top of mind. As they say, if you fail to plan, you plan to fail. While that might be a little over the top, there’s a lot of truth to it! Having a consistent planning process sets you up for success in your teacher-seller business. I could sit here all day and share my method for planning and organiz…
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Got task fatigue? Procrastinating on your to-do's? Your to-do list should feel like a love letter to your future self, not a burden that you dread on a daily basis. You got into entrepreneurship so that you could be in control and have the freedom to live life on your own terms, so dive into today's episode to learn how to design a routine that wor…
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When you think about using TikTok for your business, does it excite you or make you want to run the other way? If it’s the latter, you could be missing out! When it comes to TikTok, there’s so much potential for growing your audience and even monetizing directly from your videos. Nancy Chung is here to talk all about TikTok for TPT sellers. After h…
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In this episode, we’re diving deep into the fear that’s been lurking in the shadows, keeping you from the success you deserve. It’s time to face it head-on, because guess what? Your next level isn’t waiting for you in your comfort zone. It’s on the other side of that fear you’ve been dodging. We’re breaking down the mindset shifts, the hard truths,…
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Are you a Type B business owner who wants to run away when you hear words like organization, SOPs, and systems? If so, today’s episode might make you feel a little uncomfortable, but stick with me! I promise it will be worth it. I’m sharing three business systems that I think every teacher seller should implement. Get ready to discover how task man…
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In this episode, Chynell explores the pressure to grow that high-achieving TPT sellers experience as they navigate their business success. Often, we celebrate the hustle, the grind, and endless growth, but what about when your business has "enough"? What do you do when you've hit your financial goals but feel burnt out, exhausted, and unable to enj…
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Imagine if the next time you sat down to write a blog post, it felt easy because you already had a plan for what to write. Or, what if you scheduled your next podcast interview on a day that you knew you would be feeling energized? This could be your reality if you start making future you a priority! There are things you can do today that will set …
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Curious about coaching? Learn more at routineyourdream.com/privatebusinesscoaching Welcome to a special milestone episode of the Routine Your Dream Podcast! Today, Chynell reflects on her five-year journey as a business coach for TPT sellers. From early beginnings in high school, where her passion for marketing was born to her impactful years in te…
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Have you been feeling like you’re losing your spark lately? You probably know that spark that I’m talking about. It’s your passion, excitement, and creative energy for everything you’re working on in your business. If that spark is fading, there’s a very good chance you’re headed straight into burnout…or maybe you’re already there. As I go into my …
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The leaves are changing and the morning air is turning crisp, which can only mean one thing. Spooky season is here! To get us in the spooky spirit, Ashley and I are diving into some of our deepest fears - not just in business, but in life and beyond. From TPT anxieties to real-life phobias like spiders and heights (thanks a lot, TikTok!), you’ll he…
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the fac…
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We’re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbert’s “Big Magic: Creative Living Beyond Fear”. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as pe…
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Do you have more than one way that you’re bringing in income from your teacher business? Today we’re diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Br…
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so we’re bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product ins…
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what she’s been up to over the past couple …
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you don’t have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today we’re hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organiz…
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Are you a TPT seller who often considers going back to the classroom? If so, then today’s guest episode is for you! I’m joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected de…
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a u…
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her f…
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commo…
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work time—sounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away c…
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success witho…
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Today's episode tackles a topic that many of us have experienced – FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you c…
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements he…
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking e…
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customers’ email addresses so we can stay connected with them after their purchases. The …
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we can’t add on something we pour as much time and effort into as our TpT stores, so what are some options for cr…
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, I’m sure you’ve heard about brain dumps before, but finding a brain dump system that works for me has t…
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Are you ready to successfully tackle your business goals this summer, even with kids at home? We are quickly approaching summer which means that for many of us, our schedules will be changing. There will be kids at home, summer camps, trips, and, of course, all the everyday summer fun that we look forward to. But even with the change in schedules, …
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Does spring have you feeling the need to clean, declutter, and head into summer with a fresh start? I always look at spring as a time for fresh starts and a renewed sense of energy, not just for my physical spaces but for my business as well! If you’re ready to head into the second half of the year feeling rejuvenated and with your business organiz…
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We are so excited to be back with you for a new season of the School of Sellers podcast! After stepping back from the podcast for a bit, Ashley from Team SOS is here with me to catch up with you, share what we have been up to, and kick off an amazing season two. We understand that as teacher sellers, you have a lot on your plate, and we can’t wait …
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If you're a TpT seller looking for a comprehensive guide to leveraging brand identity for your Reels, then this podcast episode is for you! Hosted by Chynell, this episode covers the basics of branding and how to apply it in creating eye-catching reels. With practical tips from personal experience, you'll have all the tools you need to give your Re…
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The days of unproductive summer days are over! Tune into Chynell's "3 Creative Batching Ideas TPT Sellers Should Try This Summer" for 3 creative ways to batch creative work and keep the momentum in the mix. If you're a TPT seller, then this episode is for you! Learn how to streamline your content creation process and make more time for yourself to …
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Are you a teacherpreneur feeling overwhelmed by all of the content creation you have to do? Tired of spending more time running between tasks, and not enough time focusing on what is actually important? In this podcast, your host, Chynell, dives into the Eisenhower Matrix: an action-oriented framework that can help make your TPT life more efficient…
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We are bringing a listener's favorite back! It's always such a breath of fresh air to hear from someone who has experienced it all and understands the struggle of wearing multiple hats for several years on TPT. Today's guest is Abby Mullins, the owner of the TPT store Babbling Abby. She has over a decade of experience as a TPT Seller and has many l…
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Are you wearing multiple hats and unsure how to balance it all? Many of us are teachers, business owners, and parents, and that can be overwhelming. If you're feeling like you're juggling all the things, you're not alone, and this episode will dive into how balancing a business can be done successfully. Today's guest is Breyen Wee, the owner of the…
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If you are a teacher who makes your own products and you want to promote them on social media, but you hate feeling ‘salesy’ when doing so, then this podcast episode is for you. Learn from Chynell as she shares a sure-fire way on how to find joy in discussing your products. Get advice on how to authentically share TPT resources online—so you can us…
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Are you on the verge of TPT burnout trying to excel as a teacher, parent, and business owner? You're in the right place! We are devoting the entire month of podcast episodes to those working in the classroom while also running your TPT business! Today's guest is Brittany Blackwell, who specializes in teacher resilience. She is a special education t…
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Have you been thinking about how to diversify your TPT income? This week we are diving into the best tips for launching a course or membership! It’s always a good time to look for other avenues and ways to grow beyond the traditional marketplace. Our guest on today's episode is Melanie Battistelli, the face of Duxbury digital and an incredible onli…
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Are you a teacher selling on Teachers Pay Teachers, but struggling to make consistent sales? If so, then this podcast episode is just what you're looking for. We explore the powerful System You Need for Consistent Sales on TPT. This unique lead generation system prevents erratic sales and helps put you back in control of your business. Tune in now …
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We are continuing our conversation on SOPs from last week with a deep dive into my personal product creation SOP process! Many of us learn best through examples so we will put everything from last week’s episode into action today! SOPs will make you more efficient and productive in your business. Having SOPs in your business will reduce the number …
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If you're looking to monetize your teaching passion with a Teachers Pay Teachers store, then this podcast episode is for you! In it, you'll learn how to create a Brand Avatar for your TPT store and use it to attract more customers. You'll also discover the power of establishing boundaries that will guide creative decision-making and protect the int…
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We can all use more brain space in our busy lives, and today we are diving into the wonderful topic of standard operating procedures, also known as SOPs. I'm on a total systems kick lately, because I'm revamping and getting ready to launch The Finishing Framework Course soon! All of the buzzwords in the systems world have been on my mind. So, in ad…
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Are you looking for ways to save time and energy in your TPT business? I've got you covered! I'm sharing one of my favorite ways to work smarter and not harder: TEMPLATES! Your time is a precious commodity, and templates can not only give you your time back, but they can also save some serious brain power. We all know that being a TPT seller is one…
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