Unleashing Hidden Revenue Streams with Kashish Gupta - The Revenue Maze Podcast

The Revenue Maze

Kashish Gupta is the co-founder and co-CEO of Hightouch.io, the leader in Data Activation. He spends every day helping companies realize the full value of their data and their data teams. He’s been working on startups for the last 4 years, was part of Y-Combinator, and loves working on both product and go to market. A fan of racquet sports and karaoke, he’s passionate about using reverse ETL to make data warehouses actionable. Kashish attended the University of Pennsylvania where he earned an MSE in Robotics and a BS in Economics from the Wharton School.

Currently, Kashish is focused on revolutionizing the way companies use their data with Hightouch.io. His team is dedicated to enabling marketers to leverage customer data to create personalized campaigns and drive revenue growth. With a roster of impressive clients, including Fortune 500 companies like PetSmart and GameStop, Hightouch.io is making waves in the industry. Kashish's dedication to bridging the gap between data and marketing is changing the game for businesses, offering them the tools they need to thrive in a data-driven world.

Tune in to this exciting episode as Kashish Gupta joins host Valerie Cobb to discuss his journey as an entrepreneur, the importance of validating business ideas, and how to navigate through the revenue maze. Gain valuable insights into the process of turning ideas into successful ventures and discover practical strategies for finding the right market fit. Join them as they explore the power of data activation and the impact it can have on business growth. Don't miss this captivating conversation on The Revenue Maze with Valerie Cobb and guest Kashish Gupta!

Key Takeaways

~ Kashish Gupta is the co-founder and co-CEO of Hightouch.io, a data activation platform that helps companies use their customer data for sales and marketing.

~ Kashish emphasizes the importance of validating business bets and giving them enough time to pan out. It's crucial to focus on validating bets rather than just being optimistic and continuously investing in them.

~ The key criteria for a successful B2B SaaS business, according to Kashish, are having the ability to generate inbound leads, selling a product that can be easily implemented by buyers, and providing a tool that helps customers make money rather than just saving money.

~ Kashish and his team went through several pivots before landing on their current business idea. Each pivot was driven by customer feedback and the realization that one or more of their key criteria were not being met.

~ To navigate the revenue maze, Kashish recommends analyzing how the strength of your buyer and customer base may change over time and whether they will grow into your product or outgrow it. This can help determine the right market segment to focus on.

~ Hightouch.io has a wide range of Fortune 500 companies as customers, including PetSmart and GameStop, who use their data activation platform to run their entire marketing stack.

Quote of the show –

"The most important thing I can say is that validating bets is actually much more important than validating bets. Sometimes the best use of time is to just put enough effort into it to just validate it and then move on to the next thing so you can spend your time in a more focused way."

Time Stamps –

[00:02:05] Validate bets, don't linger; focus on success.

[00:04:39] Balancing hope, bets, and process for success.

[00:06:37] Mature businesses won't use our product anymore. Chose enterprise and mid-market, focusing on growth.

[00:12:29] San Francisco culture: anything is possible.

[00:13:54] Friends' motivation sparked business; learning key.

[00:18:57] Fascinating perception of being like a cat.

[00:20:50] Startup success depends on revenue and feedback.

[00:23:39] Business failure in startups is a problem. Gleaning advice for sage response.

Contact Kashish at – https://www.linkedin.com/in/guptakashish/

Kashish Gupta’s Social Media

LinkedIn - https://www.linkedin.com/in/guptakashish/

Hightouch - https://hightouch.com/

Revenue Northstar-https://revenuenorthstar.com/

Revenue Northstar Podcast-https://revenuenorthstar.com/podcasts/

The Revenue Maze Podcast-https://www.revenuemaze.com/