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VCs hate services - here’s why SaaS shouldn't
Manage episode 450946315 series 3380698
Contenu fourni par Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).
It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:
- (00:00) - Introduction
- (03:08) - Why services aren't attractive
- (04:54) - And why services are awesome
- (11:46) - Services as an acquisition channel
- (12:25) - First example: Carta
- (16:34) - 2nd: Rippling
- (21:24) - HubSpot's Onboarding
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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