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Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success
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Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.
In this episode:
- Overview of Lulu.com's print-on-demand services
- Detailed explanation of spiral bound book production
- Limitations and possibilities with spiral binding
- Success stories and case studies
- Direct sales opportunities through Lulu
- Print-on-demand global distribution networks
- Tips for choosing the right binding format
Resources Mentioned:
- Lulu.com print-on-demand platform
- Lulu Shopify plugin for direct sales
- Global print network facilities (US, UK, France, Australia)
- Free downloadable interior files and templates
- Lulu cover creator tool
- WooCommerce and Wix integrations
Book recommendations:
Connect with Lulu:
- Website: https://www.lulu.com/
- Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
- Direct Sales Plugins Available Through Lulu
- Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
- Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
- WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/
Chapitres
1. Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success (00:00:00)
2. Introduction to Lulu.com and its services (00:01:19)
3. Explanation of spiral bound distribution limitations (00:02:31)
4. Print-on-demand process for spiral bound books (00:06:06)
5. Best types of books for spiral binding (workbooks, cookbooks, etc.) (00:09:49)
6. Limitations on spiral bound books (page count and sizes) (00:13:14)
7. Pricing discussion for spiral bound books (00:16:35)
8. Case study: Audrey Huey's author planner success (00:18:09)
9. Case study: Cricut pattern guide success (00:19:29)
10. Analysis of successful spiral bound books (00:22:18)
11. Amazon distribution options and limitations (00:26:30)
12. Book recommendations and closing thoughts (00:32:10)
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