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S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba
Manage episode 347224057 series 3409000
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The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences.
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Scott: https://www.linkedin.com/in/scott-mitchell-a9728327/
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