Course Creation Insights: Engaging Strategies and Marketing Techniques from Kate Nash

The Philip Wride Show

In today's episode, Philip delves into the power of self-awareness in personal development, alongside our special guest, Kate Nash. We'll explore innovative marketing strategies, the utility of quiz funnels, and dissect the iterative stages of course creation. Kate brings her vast expertise in instructional design, sharing insights on engaging and maintaining audience attention, particularly for online courses. She emphasizes actionable outcomes, transformative learning, and discusses her transition from corporate training to empowering individuals to design their own courses. Whether you're a content creator or simply keen on mastering personal growth, this episode is packed with practical tips and motivational stories to elevate your journey. So, stay tuned as we unpack these valuable lessons and more on The Philip Wride Show!

Timestamps

00:00 Two types of attention span: short, long.

03:30 Desperation led to successful instructional design career.

09:32 Course information should engage, books less interactive.

13:55 Customize content delivery using engaging, concise strategies.

18:56 Two types: Shiny hook, long-term engagement strategy.

20:51 Experts often say "it depends"; keep engagement.

25:29 Design courses for actionable, measurable outcomes.

27:31 Transitioning to helping course creation self-service strategy.

30:46 Iteration allows safe experimentation and novel activities.

33:50 Activities must align with course goals and context.

37:28 Live events enhance teaching with interactive experiences.

42:44 Quiz funnels qualify leads and direct offerings.

About Kate Nash

Kate Nash is a dynamic individual who has an insightful perspective on attention spans, distinguishing them into two types: the immediate, "shiny-object" attraction and the long-term extended focus. She emphasizes the necessity of capturing immediate interest through engaging hooks and maintaining extended attention by clearly outlining benefits from the start. Recognizing that people’s attention typically wanes around the 10-minute mark, Kate adopts a strategic approach to teaching, ensuring re-engagement approximately every seven minutes during lengthy presentations. Her techniques are designed to keep audiences captivated and invested in the subject matter throughout her courses and lectures.

Connect with Kate on Facebook at https://www.facebook.com/kathy.r.nash and grab her Course Planner at https://katenash.co/planner

More Resources

Uncover life's 12 hidden chains with the book "Finally Find Freedom" - https://www.finallyfindfreedom.com

Access the free Masterclass "How to be in the top 1% of businesses and stop giving money to your competitors" at https://www.philipwride.com/masterclasses

Want to convert clients on autopilot for your coaching or course business? Book a free discovery call - https://www.philipwride.com/fhc-a2a

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