Episode 36: Tyler Watson • Dan O's Seasoning

The Month End Podcast

The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.
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In episode thirty-six, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tyler Watson of Dan O's Seasoning . As Senior VP, he leads the business development team. In the conversation, he shares a glimpse into the unconventional, yet wildly successful methods he employed to grow the seasoning company across distribution channels since its inception in 2017. For CPG businesses seeking some innovative and fresh ideas for growing their business, this is a must-watch.

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Chapitres

1. Episode 36: Tyler Watson • Dan O's Seasoning (00:00:00)

2. Who is Tyler and how he started with Dan O's (00:00:47)

3. Learning CPG sales and using data to grow the brand (00:06:24)

4. The metrics and KPIs used to measure success (00:08:29)

5. The biggest challenges Tyler encounters with retail sales (00:10:23)

6. Tylers tagline used when selling Dan O's (00:11:37)

7. How Dan O's manages Deductions (00:11:53)

8. How Tyler organizes and plans sales activities (00:13:42)

9. How the sales team integrates with invenotry management, supply chain, and retailers (00:17:32)

10. How Dan O's understands and measures success in each sales channel (00:17:52)

11. A really successful campaign that they have tried recently (00:19:52)

12. Tyler's CPG Do (00:22:41)

13. Tyler's CPG Don't (00:24:37)

14. Where to find Dan O's products (00:26:03)