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Be The Next Kleenex(How to be #1 in your industry)
Manage episode 230771738 series 2125633
When you have a runny nose you ask for a Kleenex, not a facial tissue, this is not a coincidence. Kleenex owns 47.1% of the market share. The Kleenex brand has cornered the market by offering more value than any other brand. When people ask for a facial tissue they ask for a Kleenex regardless if the tissue they receive is Kleenex brand or not. Kleenex has replaced the term facial tissue and become so popular, they changed the way we communicate. This episode covers how you can become #1 in your industry. The goal is to provide value without expectations. As a result, you find your customers become your best form of advertising. Word of mouth is the most effective way to sell a product and what better way to get noticed than be the answer to all of their questions. Do you have a Kleenex?
Join the Facebook Group
Follow Spacetree for marketing insights: Instagram - Twitter - Website
93 episodes
Manage episode 230771738 series 2125633
When you have a runny nose you ask for a Kleenex, not a facial tissue, this is not a coincidence. Kleenex owns 47.1% of the market share. The Kleenex brand has cornered the market by offering more value than any other brand. When people ask for a facial tissue they ask for a Kleenex regardless if the tissue they receive is Kleenex brand or not. Kleenex has replaced the term facial tissue and become so popular, they changed the way we communicate. This episode covers how you can become #1 in your industry. The goal is to provide value without expectations. As a result, you find your customers become your best form of advertising. Word of mouth is the most effective way to sell a product and what better way to get noticed than be the answer to all of their questions. Do you have a Kleenex?
Join the Facebook Group
Follow Spacetree for marketing insights: Instagram - Twitter - Website
93 episodes
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