We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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Contenu fourni par Lorne Bronstein. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Lorne Bronstein ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Be The Next Kleenex(How to be #1 in your industry)
Manage episode 230771738 series 2125633
Contenu fourni par Lorne Bronstein. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Lorne Bronstein ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
When you have a runny nose you ask for a Kleenex, not a facial tissue, this is not a coincidence. Kleenex owns 47.1% of the market share. The Kleenex brand has cornered the market by offering more value than any other brand. When people ask for a facial tissue they ask for a Kleenex regardless if the tissue they receive is Kleenex brand or not. Kleenex has replaced the term facial tissue and become so popular, they changed the way we communicate. This episode covers how you can become #1 in your industry. The goal is to provide value without expectations. As a result, you find your customers become your best form of advertising. Word of mouth is the most effective way to sell a product and what better way to get noticed than be the answer to all of their questions. Do you have a Kleenex?
Join the Facebook Group
Follow Spacetree for marketing insights: Instagram - Twitter - Website
93 episodes
Partager
Manage episode 230771738 series 2125633
Contenu fourni par Lorne Bronstein. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Lorne Bronstein ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
When you have a runny nose you ask for a Kleenex, not a facial tissue, this is not a coincidence. Kleenex owns 47.1% of the market share. The Kleenex brand has cornered the market by offering more value than any other brand. When people ask for a facial tissue they ask for a Kleenex regardless if the tissue they receive is Kleenex brand or not. Kleenex has replaced the term facial tissue and become so popular, they changed the way we communicate. This episode covers how you can become #1 in your industry. The goal is to provide value without expectations. As a result, you find your customers become your best form of advertising. Word of mouth is the most effective way to sell a product and what better way to get noticed than be the answer to all of their questions. Do you have a Kleenex?
Join the Facebook Group
Follow Spacetree for marketing insights: Instagram - Twitter - Website
93 episodes
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Similaire à The Lorne Bronstein Show
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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