Ep#462 Matt McLean: From Groves to Glory: How Uncle Matt's Organic Became America's Top Orange Juice Brand

The Growth and Scaling Podcast with Todd Westra

Full episode details here: https://links.growthandscaling.com/462

Welcome back to The Growth and Scaling Podcast!

Join us for an inspiring episode as Matt McLean, CEO and founder of Uncle Matt's Organic, shares his journey in building America’s leading organic orange juice brand, now found in over 15,000 stores.

As a fourth-generation Florida citrus grower, Matt highlights his 25 years in business, the brand's expansion into lemonades and tea, and how he successfully competed against giants like Tropicana using word-of-mouth and social media. He also opens up about his challenges, including citrus greening disease and the pressure of short shelf life.

Don’t miss this insightful episode! Tune in to "From Groves to Glory: How Uncle Matt's Organic Don't miss this exciting story of resilience and innovation! Tune in to "From Groves to Glory: How Uncle Matt's Organic Became America's Top Orange Juice Brand" and discover the secrets behind Uncle Matt's success!

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Ways to connect with Matt McLean:

🔗 Website: http://www.unclematts.com/

🔗 YouTube: www.youtube.com/@unclemattsorganic

🔗 Company Twitter: http://www.twitter.com/unclematts

🔗 Pinterest: https://www.pinterest.com/unclemattsorganic/

🔗 Company Facebook: http://www.facebook.com/unclematts

🔗 Company Instagram: http://www.instagram.com/unclemattsorganic

🔗 Personal LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/

🔗 Company LinkedIn: https://www.linkedin.com/company/uncle-matt's-organic/

What’s in this episode:01:17 Who is our guest for today, and what does he do

02:03 What juices does he make

02:26 What inspired him to start juicing in 1999

03:21 How did his upbringing influence his path in the juice business

04:38 How did he adapt to the tech side of agriculture

05:27 Who helped him with the creative side of his brand

06:26 How does he manage growth with a small budget

07:49 What drives his business growth and marketing success

09:02 How does he ensure quality and build relationships with farmers

10:38 captainscouncil.com

13:20 What advice does he give to entrepreneurs about building a team

16:41 How does he decide which sales channels to focus on

19:32 What are his thoughts on avoiding shiny object syndrome

19:52 How does he adapt when customer preferences change

20:31 How did he achieve his first big win in distribution

23:39 How did he handle emotions and responsibilities on 9/11

24:08 What unexpected challenges arose after expanding to 1,000 stores

24:32 How did he manage sourcing and scaling for larger distribution

27:37 What logistics challenges did he face working with Publix

28:58 How are his growth lessons similar to others in different industries

29:30 What are the key themes he’s learned from decades in business

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👉 I highly suggest you watch this entire exchange between Matt McLean and ⭐️Todd Westra 📈

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