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From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing
Manage episode 430472772 series 3352213
Contenu fourni par Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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- We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
- Discussing fake followers and reviews: Fact - It’s always a bad idea.
- Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.” - Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
- Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.
Music:
Queen - Save Me (Live at the Montreal Forum, 1981 Remastered)
US Festival at Glen Helen Park
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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