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How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen
Manage episode 444413348 series 3355043
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In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.
Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries.
Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.
Resources:
Connect with us:
- Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/
- Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/
- Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/
- Connect with Maike: https://www.linkedin.com/in/maikejansen/
This episode is brought to you by https://dsmn8.org/website
#EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram
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