028: Ready, Set, Storytelling with The Marketing Quarterback - Henry Adaso

The Digital Marketing Mentor

Henry Adaso is The Marketing Quarterback. In this episode, we discuss what a mentor is and why Henry didn’t have the broadest access to mentors when he was younger. We also discuss how storytelling and teamwork are the key pillars of marketing success in the digital marketing world.
Episode Highlights:

• Henry Adaso was born and raised in Nigeria, where he founded and led his high school’s press club. This was when he first fell in love with words. He uses those powerful storytelling skills today in his marketing career.
• A mentor is a guide. They are someone who can help guide you along your career path because they’ve walked a similar path. A successful mentor must listen. They must understand their mentee's goal and not default to their own understanding or personal goals to advise them.
• Adaso is the epitome of The Marketing Quarterback because he wants to be in the trenches, doing the work with his team. His team he crafted carefully, ensuring he had a collection of unique individuals with skills and superpowers that complemented each other, all working toward a shared vision.
• Storytelling is a key element of Henry’s life and marketing strategy. This is obvious in the three bestselling books he’s written and published. They all discuss different elements of marketing strategy, including overall content strategy, internal motivation, and audience definition and focus. Each book begins with a story and goes on to motivate and teach the reader the marketing quarterback’s playbook.

Episode Links:

• Global Mentoring Initiative
• LinkedIn
• Website
• Books
  • The Art of Messaging
  • The Gap
  • Content Mapping

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.