Ryan Stewman: How to Negotiate and Close a Car Deal

The Dealer Playbook

Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales.
In this special rewind episode, we revisit a timeless conversation with Ryan Stewman. Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.
What We Discuss in This Episode:
We start by digging into what really sets a closer apart from just a salesperson. Trust me, there's a big difference. Ryan shares why being a closer is about more than just making the sale—it's about sealing the deal and getting paid.

Ryan doesn’t pull any punches when it comes to the stereotypes that plague our industry. He talks about how to rise above the negative perceptions and build genuine trust with your customers. His approach is all about honesty and transparency—being real with people so they can be real with you.

One of the standout moments in our chat is when Ryan breaks down the art of persistence. He shares some killer examples of how sticking to your guns can turn a no into a yes. This is about mastering those tough conversations and never shying away from asking for the business.

Play the game

Not only is it vital to know the game you're playing, but you need to be willing to play it.

It's crazy how many car pros complain about the negotiation process when working a car deal, but that's just part of the game. If you take the time needed to know how to navigate the game, your chances of winning increase exponentially.
Thanks, Ryan Stewman!

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Chapitres

1. Ryan Stewman: How to Negotiate and Close a Car Deal (00:00:00)

2. The Art of Closing Sales (00:00:01)

3. Overcoming Negative Sales Stereotypes (00:08:48)

4. Negotiating Strategies for Sales Success (00:19:26)

5. Building Trust Through Asking Questions (00:28:23)

6. Future of Car Dealerships (00:36:03)

7. Dealer Playbook Podcast Appreciation (00:41:04)