Jennie Raymer and Julie Giese Discuss NASCAR's Impact on Chicago

The Chicagoan

Jennie Raymer, host of The Chicagoan podcast, recently sat down with Julie Giese, the president of NASCAR Chicago, to discuss the upcoming NASCAR race and its significance for the city. This event marks a pivotal moment for both NASCAR and Chicago, especially considering last year's successful debut.

Julie, a seasoned professional with 24 years in NASCAR, shared her journey from growing up on a dairy farm to becoming a pivotal figure in the racing industry. Her story is one of perseverance and passion, qualities that have driven her career. "If you have a passion for something, don't give up on it," Julie advised, emphasizing the importance of resilience and authenticity.

Last year, NASCAR's first-ever street race in Chicago drew significant attention. With 85% of attendees experiencing their first NASCAR race, the event was more than just a race; it was a celebration of the city's vibrancy and potential. Despite less-than-ideal weather, the enthusiasm and turnout highlighted Chicago's appeal and the sport's broadening reach.

The collaboration with local schools, such as Chicago Public Schools and Columbia College, has created educational and engagement opportunities. Julie shared, "Our youth created a 200-foot mural, and this year, they designed the banners in Butler Field. It's representative of Chicago and NASCAR coming together."

The race not only attracts tourism but also supports local businesses. Julie noted, "Working closely with Choose Chicago and the Sports Commission, we aim to drive tourism and showcase the city's beauty." The 2023 race, scheduled for July 6th and 7th, promises to build on this foundation, further embedding NASCAR into the city's cultural fabric.

Julie recounted the story of TFOCB Member Jamie Elder, a South Loop resident and first-time NASCAR attendee, who was initially skeptical but left with a newfound appreciation for the sport. His experience epitomizes NASCAR's goal to reach new audiences and create lasting impressions. "Seeing our longtime race fans come together with new ones in downtown Chicago was special," Julie remarked.

For fans attending this year, Julie recommended utilizing scanners or the NASCAR mobile app to listen in on drivers' communications, enhancing the immersive experience. "It's like getting inside the helmet," she said, underscoring how this feature offers a unique perspective on the race.

The inclusion of Chicago's own Buddy Guy and a house music showcase adds local flavor to the event, making it a true celebration of the city. Julie concluded with a piece of advice: "Listen and be authentic. Whatever you're doing, ensure it has authenticity to it." Her words resonate not only with aspiring professionals but also with anyone looking to make a meaningful impact in their community.

This episode with Julie Giese is a testament to how sports, community, and passion can come together to create something extraordinary. As the city gears up for another thrilling race weekend, it's clear that NASCAR is more than just a sport—it's a bridge that connects and uplifts communities.