Leveraging Real-Time Data with Christian Lee, CFO of Transfix

The CFO Playbook

Christian Lee has had the unique position of CFO in two industries that have been particularly impacted by the pandemic, real estate and supply chain. Christian left WeWork in early 2021 for Transfix, a hyper-growth startup and leading freight marketplace connecting shippers to carriers. His proximity to these industries has underscored in him the need for CFOs to pay attention to the problems the pandemic has surfaced.

While 2022 is indeed a new year, Christian stresses that finance professionals shouldn’t overlook challenges in hopes of a ‘new normal.’ At Transfix, he’s taking a data-forward approach to solving the business problem of inefficiencies in the supply chain as well as leveraging automation on the finance side of the business.

Christian emphasizes the importance of finance partnering with the data science team in order to best optimize and drive insights from the data gathered. He says the whole team should be on the same page by having equal access to real-time data, but it’s not enough to simply be in the know: you have to use it as a jumping off point for asking the right questions to move the business forward.

On this episode of The CFO Playbook, Christian talks about disrupting the supply chain industry in the midst of a pandemic, describes why automation is in his top three priorities for 2022, and underlines why Transfix places real-time data at the center of every decision they make.

Connect with Christian on LinkedIn.

Connect with our host Ross on LinkedIn.

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