62: How to create a strategic plan for 2025

The Business of Fitness Podcast

Download the 2025 Fitness Business Strategic Plan here.

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

il y a un an 18:04

MP3•Maison d'episode

In this episode, Dan explores how to review your fitness business for 2024 and strategically plan for a stronger and more successful 2025 using a step-by-step framework and workbook.

5 Things You’ll Learn in This Episode:

How to assess the impact your business has on your life and make adjustments for improvement.
A method to align your time usage with your top business priorities and avoid pseudo-productivity.
The importance of SWOT analysis and how it identifies strengths, weaknesses, opportunities, and threats in your business.
How to design a perfect week that balances business success with personal fulfilment.
Strategies for pre-empting business challenges through a pre-mortem and using the 4 E’s framework to prioritise ideas.

Download the 2025 Fitness Business Strategic Plan here.

65 episodes

#Fitness #Business #Dan Williams

The Business of Fitness Podcast

62: How to create a strategic plan for 2025

The Business of Fitness Podcast

published il y a un an

MP3•Maison d'episode

Download the 2025 Fitness Business Strategic Plan here.

In this episode, Dan explores how to review your fitness business for 2024 and strategically plan for a stronger and more successful 2025 using a step-by-step framework and workbook.

5 Things You’ll Learn in This Episode:

How to assess the impact your business has on your life and make adjustments for improvement.
A method to align your time usage with your top business priorities and avoid pseudo-productivity.
The importance of SWOT analysis and how it identifies strengths, weaknesses, opportunities, and threats in your business.
How to design a perfect week that balances business success with personal fulfilment.
Strategies for pre-empting business challenges through a pre-mortem and using the 4 E’s framework to prioritise ideas.

Download the 2025 Fitness Business Strategic Plan here.

65 episodes

#Fitness #Business #Dan Williams

Tous les épisodes

The Business of Fitness Podcast

1
64: We Asked 8 Experts: Is ChatGPT now better at programming than you are? 50:00

il y a environ 13 jours50:00

50:00

Download the PDF accompanying this article. Summary: In this episode I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees up hours for PTs by automating routines, preserving personal style, and allowing you to shift your focus to empathy and human connection. 5 things you’ll learn in this episode How to use ChatGPT prompts to create programs for a wide range of fitness goals. Ways to systemise programming to make your work more time efficient. How you can balance AI collaboration with your personal coaching voice. Techniques to preserve your unique style and ensure the highest quality of programs for your clients. The importance of human connection and soft skills in an AI-driven programming future. Download the PDF accompanying this article. TRANSCRIPTION: One of the biggest uses of time for a PT, gym owner or online coach is programming. The problem is, all the hours we spend programming doesn’t actually get us anywhere. It doesn’t move our business forward. I’m not saying it’s not important – because it really is. I’m saying that this type of work would be classified as working ‘in’ your business. It’s something you need to do as a bare minimum to keep your head above water. Like replying to emails or invoicing, it’s a non negotiable to be able to serve your clients and members. And because it’s a non negotiable, it’s not something you can eliminate from your monthly task list. For a previous episode of The Business of Fitness Podcast, I tracked every minute of work time for a year . So many of the business owners I mentor spend WAY too much time on programming. One of my recommendations that came out of this was around what we should aim to do with the time where we’re doing unbillable hours, working in the business. Programming fits in this category. In that episode of the podcast, I said: ‘For this use of time, we want to build systems to automate the tasks in this category as much as possible. There is no direct financial return for the hours we spend working in the business, so we obviously want to turn the dial down here. The asterisk on this is that no one should be able to tell we’re spending less time on admin. The whole point of systemisation is to be able to automate processes so they are still done as well as, or actually probably better than they would be if you were grinding through each individual step yourself.’ So how do we do that for programming? I wondered, can we use an AI agent like ChatGPT to create programs that are even better than what we could do ourselves – without losing our unique programming style and philosophies, and the personal voice that only we can bring to programming? I’ve done an episode of The Business of Fitness Podcast previously where I interviewed ChatGPT , but now I want to focus on programming. I spoke with eight of Australia’s leading health and fitness professionals – each an expert in their field, to get their opinion on the quality of AI generated exercise programs. Now before you disregard using AI to help write exercise programs, let me make one very important point around using AI for programming (or using AI for anything really). It’s the concept of ‘garbage in, garbage out’. This is a computer science phrase that basically means if you write poor quality code, you get a poor quality program. Think of it like an elite athlete fuelling their body with junk food. If you use poor quality fuel, you get poor quality performance. When we’re talking about using ChatGPT for programming, the ‘garbage in’ refers to bad prompts. If you use specific, detailed, well constructed and well constrained prompts, you’ll be amazed at the world class quality of the programs you can create. It’s important to note – ChatGPT is not doing the programming for you. It’s doing it with you. It’s a collaboration between you and AI to produce a higher quality program for your clients. Your role changes from being a solo programmer, to being a prompt engineer who uses your knowledge of exercise science to work in collaboration with technology. You’ll see I go pretty deep into some exercise science in the prompt examples I’m going to share – it just shows that it helps to know how to drive if you’re behind the wheel of a supercar – otherwise it won’t perform like it can. Until recently, I didn’t feel like ChatGPT was advanced enough to offer the quality of programs that our clients need and deserve. But with recent upgrades, that has all changed. I’ve used ChatGPT o1 which was released in December 2024. This is an updated version of GPT-4o that has an improved capacity for complex tasks and logical reasoning. So I’ve engineered some ChatGPT prompts to help us explore the power of AI as a collaborative programming partner. The potential of this is almost limitless, and growing by the day, but for this example, let’s look at how we might work with ChatGPT to create eight different programs: A hypertrophy program. A high intensity interval training program. A powerlifting program. A pre-season sports strength and conditioning program. An Olympic Weightlifting program A running program. A hybrid program. A CrossFit or functional fitness program. I’ve also create a PDF you can download with all of these prompts, so you can use and modify them to suit your purposes. I’ve included the full programs that each of these prompts generates. You can find the link to download the PDF here. So let’s go through these eight prompts. For each, I’ll also discuss some of the key elements of the program that ChatGPT generates, as well as some of the sample workouts. Let’s start with the hypertrophy program. Prompt: I would like you to help me create a 12 week hypertrophy training program for an intermediate level exerciser. Use a push-pull-legs split. Four sessions a week, each lasting between 45 and 60 minutes. Build the program around compound lifts. These lifts should comprise 60% of the program, with the remaining 40% being isolation. 50% of the program should be in the 8-12 rep range, 25% should be in the 3-6 rep range, and 25% should be in the 20-25 rep range. The program should indicate how many reps and sets of each movement to complete, as well as movement speed and the amount of rest between each set and/or each exercise. Use a 1-10 rate of perceived exertion scale to determine intensity. There should be a progressive overload through the 12 week program. To ensure this progressive overload, number each session, and indicate in future sessions where the exerciser should refer back to previous sessions that they should be increasing intensity from. Assume full access to pin loaded equipment and free weights. It’s important that the program has enough consistency and repetition of exercises over the 12 weeks to create a training effect through the principle of specificity, but also important that different exercises are used to keep the program interesting. It’s more important that the compound lifts are repeated throughout the program, and it’s ok to have more variation in the isolation movements. Where appropriate, use the following hypertrophy techniques as part of the program: drop sets, stripping, negatives and accentuated eccentric training, tempo training, supersets, giant sets, post-exhaustion, partial reps and forced reps. You can check out the full program ChatGPT generated here. To get some feedback on this and on this program, I spoke with the head coach of Total Physique Performance, Tim Williams. Tim is an experienced hypertrophy expert who specialises in bodybuilding comp prep. Hear Tim’s thoughts on episode 64 of The Business of Fitness Podcast. Let’s move to a high intensity interval training program. Here’s my prompt: Create me a 12 session high intensity interval training program that can be completed on an exercise bike, rower, ski erg or treadmill. Don’t indicate which option to choose, just make the program suitable for whichever I like. Over the course of the program, the aerobic threshold, the lactate threshold and the anaerobic threshold should all be trained. The purpose of the program is to improve the ability to use the phosphocreatine, glycolytic and oxidative energy systems to produce energy over varying time domains. For the aerobic threshold intervals, follow the following guidelines. Interval length should be 10 mins plus. RPE should be 5-6/10. For the lactate threshold intervals, follow the following guidelines. Interval length should be 1-3 minutes. Work to rest ratio should be 1:2 for the longer lactate threshold intervals 1:3 for the medium length lactate threshold intervals and 1:4 for the shorter lactate threshold intervals. Use active recovery, not passive recovery. RPE should be 7/10. For the anaerobic threshold intervals, follow the following guidelines. Interval length should be 15-30 seconds. Work to rest ratio should be 1:3 for the longer anaerobic threshold intervals 1:4 for the medium length anaerobic threshold intervals and 1:5 for the shorter anaerobic threshold intervals. Use active recovery, not passive recovery. RPE should be 8-9/10. Three sessions should only train the aerobic threshold (sessions 1, 5, 9), three should only train the lactate threshold (sessions 2, 6, 10), three should only train the anaerobic threshold (sessions 3, 7, 11), and three should train all thresholds in the same session (sessions 4, 8, 12). Where all thresholds are trained in the same session, the anaerobic threshold intervals should come first, followed by the lactate threshold sessions, and finally the aerobic threshold sessions. For the sessions that train only the lactate on anaerobic thresholds, have at least three different lengths of intervals. For example instead of ten 30 second intervals for an anaerobic threshold session, have a variety of intervals between 15 and 30 seconds. The aerobic threshold and mixed sessions don’t need to have different interval lengths. Indicate the required RPE for each interval of the program. Each session should be between 20 and 40 minutes. You can check out the full program ChatGPT generated here. For this HIIT program I spoke with Greg Maserow. With his brother, Seth, they co-own BodyMBrace, a group of very successful boutique studios that specialise in small group HIIT classes. BodyMBrace has been around for over 15 years and bring a strong scientific slant to their programming. Greg is an Exercise Physiologist. Hear Greg’s thoughts on episode 64 of The Business of Fitness Podcast. Let’s create a powerlifting program. Create me an eight week powerlifting program that will increase my absolute strength in deadlift, bench press and back squat. Three sessions per week, each a maximum of one hour. Use principles of the Conjugate Method and the teachings of Louie Simmons. The program should include max effort upper body, max effort lower body, dynamic effort upper body, dynamic effort lower body and accessory work. However, unlike a true conjugate method, I want to make this more time efficient for a novice to intermediate lifter by combining some of these session types into one session. Each session should begin with part A, which is the dynamic effort work. Part B will be max effort work. Part C will be accessory work. Part D will be general physical preparedness work. 10 minutes should be allocated to dynamic effort work, 35 minutes to max effort work, 10 minutes to accessory work and 5 minutes to GPP. If dynamic effort work is upper body, both max effort and accessory work should be lower body, and vice versa. For dynamic effort work, the priority should be bar speed. Use any form of accomodating resistance, including, but not limited to bands and chains. Weight should be 40% of max, plus 25% band tension or chain weight. The program should indicate how many reps and sets of each movement to complete, as well as movement speed and the amount of rest between each set and/or each exercise. Use a 1-10 rate of perceived exertion scale to determine intensity. There should be a progressive overload through the 12 week program. To ensure this progressive overload, number each session, and indicate in future sessions where the exerciser should refer back to previous sessions that they should be increasing intensity from. Assume access to a fully equipped powerlifting gym. You can check out the full program ChatGPT generated here. For a review of this program, I spoke to Corey Miller. He’s a veteran of the powerlifting scene as both a coach and a competitor. He trains and competes out of Perth’s strongest gym, the Muscle Pit, and has competed on the platform over 25 times. Hear Corey’s thoughts on episode 64 of The Business of Fitness Podcast. I was interested to see what ChatGPT could put together for a pre-season sports specific strength and conditioning program. Here’s what I asked. Create me an eight week pre-season strength and conditioning program for an elite level basketball player. Three sessions per week. The program should focus on the five key areas of the force-velocity curve: max strength, speed-strength, peak power, strength-speed and max speed. The program should also improve both agility and change of direction ability. The program should be periodised in such a way that all points on the force-velocity curve are improved, but so that ‘peak power’ is optimised for by the end of the eight week program. The max strength work should include very high loads (90-100% of one rep max) and include movements like powerlifting exercises (squat, deadlift, bench press). The strength-speed work should include high loads with increased velocity, including Olympic Lifting work at around 80-90% of one rep maxes. The peak power work should include moderate loads at high speed (30-40% of one rep max). Elements of the ’second pull’ of Olympic weightlifting (like hang power cleans), loaded jumps (jumps with weight added), weighted sprints (like sled sprints or prowler push sprints) and ballistic moderate-weighted throws. This peak power work should aim to increase rate of force development. The speed-strength work should involve low load, high speed work (30-60% of one rep max). Include movements with a slow stretch-shorten cycle but no repetitive ground contact – like a max height counter-movement jump. The max velocity work should include very low load, very high speed plyometric movements with a fast stretch-shorten cycle like sprinting, depth jumps and hops. Use repetitive ground contact with very high ground reaction force and low contact time. Organise the training for the different points on the force-velocity curve in such a way that they are not impacting or compromising each other either during an individual session, or in subsequent sessions. Assume full access to a fully equipped strength and conditioning gym and basketball court. You can check out the full program ChatGPT generated here. For this program, I spoke with Ryan Gaias, the Director and Head of Performance at Ludus Sports Performance. An Exercise Physiologist, Ryan is also the High Performance Manager for the Fremantle Football Club Women’s team and South Fremantle Football Club’s Head Strength and Conditioning Coach. Hear Ryan’s thoughts on episode 64 of The Business of Fitness Podcast. Next, I wanted to create an Olympic Weightlifting program. Here’s the prompt: Write me a 12 week Olympic Weightlifting program for an intermediate lifter who will be training three times a week. The program should increase their snatch and clean and jerk, and peak them for their first lifting competition immediately following the 12 week program. Combine the best elements of a Russian approach (wave loading and block-style programming with an emphasis on assistance exercises, pulls, squats, and general physical preparedness) and a Bulgarian approach (a focus on the competition lifts and very closely related variations (for example, power snatches, power cleans and front squats). Where appropriate use technique specific drills, strength development exercises, accessory work, plyometrics and explosive training, segmented and paused variations and complexes. Assume full access to a fully equipped Olympic Weightlifting facility. You can check out the full program ChatGPT generated here. I spoke with Gabi Scaffidi to get her thoughts on this program. Gabi is one of the most exceptional coaches I know, and is a national level weightlifter with thousands of hours of weightlifting training, coaching and programming to her name. Hear Gabi’s thoughts on episode 64 of The Business of Fitness Podcast. Next, a running program. Write me a 12 week running program to help a beginner runner run 12km in under an hour and 12 minutes. Their current 3km PB is 20 minutes. They will be running outside three times a week, with a maximum of 60 minutes per session. Two of the sessions should focus on lactate threshold training and the third session should be a longer stamina or tempo run. For the lactate threshold sessions, the aim is to raise the lactate threshold and train the glycolytic and oxidative energy systems. Interval length should be 1-3 minutes. Work to rest ratio should be 1:2 for the longer lactate threshold intervals, 1:3 for the medium length lactate threshold intervals and 1:4 for the shorter lactate threshold intervals. Use active recovery, not passive recovery. Program the work interval as a certain run distance, but the active recovery as time. For the tempo run, the aim should be to increase aerobic endurance using the oxidative system. Include Three different measures of intensity for all running in the program, a 1-10 RPE scale, a target heart rate, and a kilometre pace goal. The pacing should progress in such a way that it build towards the 1:12 12km run is achieved on the final day of the program. You can check out the full program ChatGPT generated here. For the running program, I wanted to speak with Tim Karajas. An accomplished long distance runner, Tim is a qualified Physiotherapist and a running coach who provides both high level running programs and biomechanical running assessments. Hear Tim’s thoughts on episode 64 of The Business of Fitness Podcast. We’re going to combine powerlifting and running into a hybrid program: Create me a 12-week hybrid training program that maximises both my 5 km run time and my absolute strength in the bench press, deadlift, and back squat. The program should be structured so that at the end of Week 12, I am prepared to test my 5 km run at maximum effort and attempt a near-max or 1RM in each of the three powerlifts. I want to train four to five times a week, with each session lasting between 60 and 90 minutes. Within these sessions, two to three days should focus primarily on powerlifting work, and the remaining two to three days should focus on running. The lifting sessions must include the bench press, deadlift, and back squat as central movements each week, with accessory exercises (such as rows, overhead presses, posterior chain work, and core stability) included to address potential weaknesses and maintain balance. For the powerlifts, please provide sets, reps, rest intervals, and RPE (1–10 scale), and clearly lay out how I should progressively increase loads or volume over the 12 weeks, culminating in a peak or test week. My running sessions should be structured to progressively improve my 5 km time. I would like a balance of easy or moderate runs to build my aerobic base, interval or threshold sessions to develop speed and lactate threshold, and occasional longer runs to enhance endurance. Please specify target paces or RPE for each run, along with approximate distances or durations. A brief taper in the final one to two weeks is important so that I feel fresh and ready to perform both my best 5 km time trial and my heaviest lifts. Because this is a hybrid program, organise the weekly schedule so that high-intensity runs do not fall immediately before or after very heavy lower-body sessions, in order to reduce interference and fatigue. Include strategic rest or active recovery days where necessary. Also note that each training session should fit within 60–90 minutes, so please keep the workload realistic and well-distributed across the week. Assume that I have access to a fully equipped powerlifting gym (rack, bench, bars, free weights, etc.) and adequate running facilities (whether outdoors, track, or treadmill) to complete the running sessions. You can check out the full program ChatGPT generated here. I wanted to ask Joel Redman for his opinion. Joel is a strong proponent for a more scientifically-backed approach to hybrid training. Previously a national level long distance running, Joel is now an Exercise Physiologist and a strength and conditioning coach for long distance runners. Hear Joel’s thoughts on episode 64 of The Business of Fitness Podcast. Finally, here’s the prompt I used to create a CrossFit / Functional Fitness program: Create me a six week program for a CrossFit Class. Five sessions a week. Each class is 60 minutes. There should be four parts to each class. Part A: 10 minutes for briefing and general warm-up (I don’t need you to write the briefing and warm-up into the program). Part B: 15 minutes for strength work. Part C: 30 minutes for a CrossFit WOD. Part D: 5 minutes for debrief and general cool down (I don’t need you to write the debrief and cool-down into the program) The strength work should be four to eight sets of one to five reps. Weights can be ascending, building to a max, same weight each set, same number of reps per set, increasing number of reps per set, decreasing number of reps per set, or any combination of those. Choose compound Olympic lifting, powerlifting movements or complexes. For the CrossFit WOD, the length should be anywhere from five to 25 minutes, with a normal or Gaussian distribution of session length that has a mean of 15 minutes. Use sessions structures like ‘rounds for time’, ‘EMOMs’, ‘AMRAPs’, or any other widely accepted CrossFit session structure. Use a normal or Gaussian distribution to decide how many movements should be in each day’s workout, with a mean of three movements. When choosing movements, at least one movement should be a bodyweight or gymnastics movement, at least one should be a movement lifting an external load, and at least one movement should be mono structural (like run, cycle, ski, row, skip etc.). If the session only contains two movements, a monostructural movement doesn’t need to be included. I’d like the session to have a ‘blood shunting’ effect, where there is minimum localised or peripheral muscular interference between movements. To this end, I’d like the movements to be classified into four main movement types, upper body pressing (like push-ups, jerks etc), upper body pulling (like hang power cleans, pull-ups etc), lower body anterior chain dominant (like front squats) and lower body posterior chain dominant (like deadlifts). One exercise could be a combination of these movements, for example, a power clean and jerk is lower body posterior chain dominant, upper body pulling and upper body pressing. Each day’s programming should ensure each of the four movement types is hit exactly once, with three of the movements in the WOD, and the remaining movement in the strength work. The strength work should involve progressive overload over the program, but the WODs can be randomised as long as the previously mentioned conditions are met. For the monostructural work, running and cycling are classified as anterior and posterior lower body, rowing is classified as posterior chain lower body and upper body pulling, skiing is classified as lower body posterior chain and upper body pulling and pushing. Assume a fully equipped CrossFit gym. You can check out the full program ChatGPT generated here. For the CrossFit program, I spoke with Chad Johnson. Since 2009, Chad has been a CrossFit Coach and owner of Chamber Fitness. An accomplished athlete in his own right, Chad specialises in programming not only for group classes, but also through customised training as part of their successful ‘Individualised Design’ program. Hear Chad’s thoughts on episode 64 of The Business of Fitness Podcast. So the expert opinions are varied – but remember, the abilities of AI right now are the worst they will ever be. As scary-good as they’re becoming, they will never be this bad again. Outsourcing things like programming to AI is a really smart move, and if you don’t start experimenting with this now, you’ll get left behind. Remember, this is a collaborative approach. AI is not the way of the future, human + AI is the way of the future. And with more outsourcing of digital tasks, comes more time for you to spend on analogue tasks – those things that our current understanding of AI simply cannot do. The soft skills. Things like empathy, kindness and compassion. Because ultimately, our clients don’t come to us for our great programs, they come to us for human connection. And human connection is something that AI just can’t give. At least not yet. Your action steps: Use ChatGPT prompts to streamline your programming tasks, ensuring you maintain your signature coaching style. Integrate exercise science principles into your prompts so AI-generated programs meet your clients’ unique needs. Allocate newly freed time to nurturing empathy, relationships, and personalized support for your clients. Stay updated on evolving AI tools to keep refining your programming approach and stay ahead in the industry. If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one: 8 crazy fitness business models to boost your profits. Read the article | Listen to the podcast Using ChatGPT To Grow Your Fitness Business. Listen to the podcast Elon Musk’s Blueprint for Gym Owners. Read the article | Listen to the podcast Read more of my top articles on innovation.…

The Business of Fitness Podcast

1
63: 10 ways to ensure your side hustle idea will make $50k. 15:43

il y a 5 weeks15:43

15:43

Summary: This episode uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk. 5 things you’ll learn in this episode: How urgency can determine the immediate success of your fitness side hustle. Why narrowing down your market size can help you attract paying clients faster. How pricing potential and client acquisition costs affect long-term profitability. The importance of creating a unique offer and protecting it from being easily copied. How to test and rank multiple ideas before committing time and resources. You’ve probably got a great idea for a ‘fitness side hustle’. It’s part of your pursuit of multiple income streams as a fitness professional. And I’m all for it. I think it’s a great idea in the health and fitness industry, where the badge of ‘fitnesspreneur’ is displayed proudly. And I know you’ve got no shortage of ideas. I know, because I’m the same. I call them ‘projects’ – side quests from your primary income stream. But all these ideas leads to one big problem… which one to choose? The biggest mistake I see people making when launching a new project is that they simply launch the first half decent idea they think of and try to turn it into a business. But honestly, what are the chances it will work? Out of the thousands and thousands of ideas you’ll have in the next few years, what are the chances that the very first idea will be the one that gives you that financial freedom you’ve always dreamed of? Tiny. The chances are tiny. Just like the chances of throwing a dart at a dartboard and hitting the bullseye on your very first attempt. The best way to hit the bullseye is to throw more darts. Throw 100 darts, and you’ll probably hit the centre with one of them. But what if we could increase the size of the bullseye? What if you could test your business idea before launching it (before even building it) to grow the bullseye and increase the chance of success. What if you could rank the potential of your ideas so you know which ones are most likely to succeed? Well you can, and you can do it by asking ten simple questions before you spend any time or money on turning that idea into a business. In his book, The Personal MBA, Josh Kaufman gives us ten ways to evaluate a market. I’ve adapted these into ten questions a fitness business owner can ask to tip the odds of success in their favour. I’ve spoken about this book before, in an episode of The Business of Fitness Podcast called ‘ The only 5 reasons your fitness business is failing ‘ (you can also read the article here ). Let’s look at these ten questions, and give a few examples from the fitness industry to help to understand how we can apply them. Question 1: Urgency. How urgent is the need for the service you’re providing? If the level of urgency is high, your business will experience success sooner. And for something that’s starting as a side-hustle, immediate success is really important because it gives you the feedback you need to turn this idea into something bigger. A treatment program for diabetes or osteoporosis has a high level of urgency. So does a body transformation program for brides-to-be, or a pre-season sports program. A gym membership catering to general population isn’t as urgent. Question 2: Market size. How big is your potential market? This is an interesting one, because generally speaking, the bigger the market, the more people who will pay you money. But if you make the common mistake of trying to create a service for everyone, you’ll find it’s too general and not actually specific enough to solve a narrow problem and attract paying clients. But you do need to make sure your market is big enough to sustain your idea. Short, high intensity small group exercise classes run at lunch time in the CBD have a large potential market. Those same classes in a small country town don’t. Question 3: Pricing potential. How much are people prepared to pay for your service? So many of the business owners I mentor come to me with business ideas, but they collapse when you actually run the numbers. Many ideas just aren’t financially viable. If people aren’t prepared to pay enough money, the return on effort will be so low that you’re better off trying a different idea. An intensive and all-inclusive exercise, heath and nutrition coaching program in high earning suburbs will attract a high price point. But people will pay a lot loss for an access-based gym membership. Question 4: Cost of client acquisition. What does it cost to acquire new clients? This is a big one. Generally, if your business attracts more customers, it will be successful. But attracting customers will cost you time, money and effort. After school exercise classes on the school’s oval for secondary school students will have a low acquisition cost. On the other hand, trying to build relationships with health professionals to refer to your business will drain a lot of your resources. Question 5: Cost of value delivery. How much does it cost to deliver the service you’re providing? It doesn’t matter how much people are prepared to pay, if it costs you a lot of money, time or effort to provide a service, your profits will be low. The overheads of a modern, fully equipped gym with multiple staff are high. Online coaching and programming with well built systems has a very low cost of delivery. Question 6: Uniqueness of offer. How unique is your idea, and how easy is it to copy your idea? This is one of the very first things I work on with fitness business owners I mentor . To be successful in business, you either have to be ten times better than your competitors, or you have to be different. And it’s easier to be different than it is to be ten times better. This is called a ‘blue ocean’ strategy. And it’s not enough to be unique, you also need a ‘moat’ around your unique idea to stop other people copying it. I spoke about this ‘blue ocean strategy’ in episode 55 of The Business of Fitness Podcast: ‘ The 19 ways to get more gym clients ‘ ( read the article instead ). A personal trainer who also has a psychology degree and an interest in paediatrics is a unique combination which is hard to replicate. Functional training classes are common, and easy to copy. Question 7: Speed to market. How long will it take you to build a business that can start earning? When you’re testing the viability of a side-hustle, time is your biggest enemy. If it takes 12 months for your business to start earning, and it doesn’t work like you hoped, you could have tested a lot of other ideas in that same time. If you’re already working as a PT, it’s very quick and easy to test partner assisted stretching sessions with your current clientele. But opening a recovery centre is a much bigger time sink. Question 8: Upfront investment. How much will it cost you to build a business that can start earning? Most of the business I see that fail financially are due to a big upfront investment before the idea has been properly tested. And that’s really hard to recover from. Offering online programming for family and friends using a Google spreadsheet has start-up costs of close to $0. Building a custom and state-of-the-art programming app could end up costing tens of thousands. Question 9: Upsell potential. What is the upsell potential of the idea? A good way to earn more money from an existing customer base is to identify what related products or services they are already spending their money on – then offering them in-house. Sports-specific strength and conditioning offers opportunities to sell supplements, equipment and sports psychology services. Exercise classes for over 60s in the local community hall don’t have an many upsell options. Question 10: Continuing effort. How much ongoing work will this idea require to continue generating income? We have finite time. Everything we do has an opportunity cost – if we say ‘yes’ to one idea, we’re saying ‘no’ to everything else. So if you enjoy the process of building and testing new ideas, be wary of building a business with a high opportunity cost that chains you down. Building a system that allows you to make individualised nutritional recommendations take a lot of work up-front, but very little to continue. On the other hand, a full roster of PT clients where you earn a set amount of money per hour requires you to trade your money for time. The only way you can earn is by giving away your time. So those are the ten questions. Urgency: How urgent is the need for the service you’re providing? Market Size: How big is your potential market? Pricing Potential: How much are people prepared to pay for your service? Cost of Client Acquisition: What does it cost to acquire new clients? Cost of Value Delivery: How much does it cost to deliver the service you’re providing? Uniqueness of Offer: How unique is your idea, and how easy is it to copy your idea? Speed to Market: How long will it take you to build a business that can start earning? Upfront Investment: How much will it cost you to build a business that can start earning? Upsell Potential: What is the upsell potential of the idea? Continuing Effort: How much ongoing work will this idea require to continue generating income? Josh Kaufman, the author of The Personal MBA suggests scoring each question on a scale of 1-10. He says that if the score is 50 or below, move on to a new idea. If the score is between 50 and 75, the idea has potential, but will take a lot of hard work, time, and money. Maybe move on to something a little easier (there are easier ideas out there, find a business you can roll down hill instead of one you have to push uphill). If you score over 75, you might just be on to something. Invest the time into building a minimal viable product to test the idea with a real market. Being an entrepreneur is so exciting. The ability to be in control of our future and be genuinely in love with the process of creating, testing and building is such a privileged position to be in. Generating ideas will never be your problem. The problem is in deciding which of these ideas to pour our valuable time into. By spending half an hour asking yourself the questions we’ve explored today, you’re setting yourself up to make sure your next idea is your best idea. Your action steps: Ask yourself the ten questions for your top three current side-hustle ideas. Use a scoring system (1-10 for each factor) to test multiple business ideas and focus on the most promising one. Build a minimal viable product for the highest scoring idea so you can test it in the real world. If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one: The four Es. A framework to build fitness businesses. Read the article | Listen to the podcast A strategy guide to generating multiple income streams for Fitness Professionals. Read the article 8 crazy fitness business models to boost your profits. Read the article | Listen to the podcast Ranking the most profitable fitness business models. Read the article | Listen to the podcast The True Cost of Running a Fitness Business: Your REAL Hourly Rate. Read the article | Listen to the podcast Read more of my top articles on innovation.…

The Business of Fitness Podcast

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62: How to create a strategic plan for 2025 18:04

il y a 6 weeks18:04

18:04

Download the 2025 Fitness Business Strategic Plan here. In this episode, Dan explores how to review your fitness business for 2024 and strategically plan for a stronger and more successful 2025 using a step-by-step framework and workbook . 5 Things You’ll Learn in This Episode: How to assess the impact your business has on your life and make adjustments for improvement. A method to align your time usage with your top business priorities and avoid pseudo-productivity. The importance of SWOT analysis and how it identifies strengths, weaknesses, opportunities, and threats in your business. How to design a perfect week that balances business success with personal fulfilment. Strategies for pre-empting business challenges through a pre-mortem and using the 4 E’s framework to prioritise ideas. Download the 2025 Fitness Business Strategic Plan here.…

The Business of Fitness Podcast

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61: I tracked every minute of work time for a year. Here’s what I learned. 28:22

il y a 8 weeks28:22

28:22

Five things you'll learn in this episode: How tracking every minute of work can transform your time management and life quality. The importance of balancing billable and non-billable hours for business and personal success. How to optimise your work schedule for deep, meaningful productivity. Strategies to increase your hourly rate while reducing overall working hours. Why time is your most valuable resource and how to prioritise it effectively. Episode transcript: In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week over six different task types. This is my review of that year of work, and the lessons we can all take from it. But before we talk time, let’s talk about money. Tracking your finances is a non-negotiable for building a financially successful business. You should at least be tracking revenue, expenditure and profit from your business, and business health metrics like number of enquiries, number of new clients, client departures, and overall growth rate. But you know that. And money isn’t the only asset you’re trading in. You’re also trading in time. When your business is young, you’re time rich but money poor – you use your time to earn money. When your business is more mature, you’re money rich but time poor – you should use your money to buy back your time. The management consultant, Peter Drucker, told us, ‘What gets measured, gets managed’, and I wanted to better manage my time – knowing that how I spend my time is a direct influence on the quality of my life. So for every day of 2024, I tracked every minute of work I did. The results were pretty revealing, so I’d like to dig into the numbers. But first, some background info to give you a bit of context to better understand the numbers. First and foremost, I’m a Dad and a Husband. I’ve got two little girls, who in 2024 were four and two. Our four year old was in Kindy three days a week, our two year old is with us full time – with some really valuable support from the grandparents. We’ve never used daycare. My wife is a Director in a very successful Employee Relations and HR Consultancy. I work two full days a week, and two half days. That leaves me with three full days and two half days per week with my kids. Hopefully this bias of my time towards my family will tell you what my values are and where my priorities lie. This arrangement didn’t happen by accident. This is my 19th year as a business owner, and it hasn’t always been so ‘balanced’. In the early years I was working seven days a week. The hard work through my 20s and early 30s is what earned me the freedom I now have. Three years before we were planning to have kids, I intentionally re-engineered my business to ensure I could be the best Dad I could be. I’m now benefitting from that planning. We have a two week holiday every Christmas, and do four two night mini-holidays a year. I also take three ‘deload weeks’ per year, where I don’t do any client facing work, but focus on business development, writing, and any other little ‘non business side projects’ I’ve been thinking about (like writing a series of children’s books to help instil the values we believe are most important in our kids). I do my absolute best to make my time with the girls as intentional as possible. They do organised gymnastics classes, swimming lessons, rock climbing and dance, plus all the other stuff little girls do. I’m proud to be heavily involved in all this. At risk of gender stereotyping, half the week, I’m a ‘stay-at-home-mum’. And I love it. Two of my highlights of 2024 were teaching our four year old to ride a bike, and being in the water for swimming lessons with our two year old. My wife works three days a week, but also works a lot in the evenings. She’s the heart of our family, and is completely and utterly extraordinary as a mum, wife and business person. I currently run three main businesses, with a few side projects here and there. Check out episode 53 of The Business of Fitness Podcast ‘ The four Es. A framework to build fitness businesses ’ to learn about how I manage my businesses and projects. The first business is Range of Motion, a vehicle for my face to face Exercise Physiology and Coaching work. We have a 300sqm facility in Osborne Park, Perth. I work one-on-one with NDIS participants who rebate the cost of their consults through the NDIS. My rate for these is $167 an hour, and I do about five hours of this a week. My Personal Coaching sees me working primarily two or three on one with clients, where I earn $240 an hour for five hours a week. We also had long-term subleases set up with around 15 businesses and sole traders in 2024. The second business is my main source of income, Dan Williams Business Consulting, where I mentor business owners. I cap this service at 30 businesses at a time, and usually have a waiting list. My hourly income here is $280 an hour, though I do spend a lot of time outside these one-on-one consults communicating with and helping these businesses. This is about 7.5 hours of my week. The third business is Jibberjab.Digital, my digital marketing agency that creates and distributes content marketing and does website building and development for a wide range of industries. Ok, let’s dig into the numbers and how I spent my business time in 2024. Every day of the year, I tracked the time spent in six different areas: Billable Client Facing: Working with clients (either Exercise Physiology/Personal Exercise Coaching through Range of Motion or Business Mentoring as ‘Dan Williams Business Consultant’) in a one-on-one capacity either face to face or over video calls. Jibberjab Billable: Billable work for my digital marketing agency, Jibberjab Digital. Paid Consulting: Business consulting work for other businesses. Events Billable: Paid seminars, workshops or keynotes that I either run myself, or have been contracted to run for other companies, agencies or organisations. Non Billable On: Deep work where I’m working ‘on’ my business – increasing the value of my business as an asset. Business development work. This is non billable work, but it increases the future earnings potential and/or makes my future work more productive and time efficient. Non Billable IN: This is the day to day ‘admin’ type work in my business. Things like client communication, email responses, business meetings etc. The stuff that doesn’t earn me money directly, doesn’t necessarily move the business forward, but the stuff that I need to do to keep the business operational and ensure my clients are being well serviced. Here are the numbers, we’ll start with a bird’s eye view and then zoom in. In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week. 47% of my work time was billable client facing work. 26% of my time was on business development, deep work where I’m working ‘on’ my business. 14% of my time was working ‘in’ the business, where I wasn’t directly getting paid. 6% of my time for billable work for Jibberjab.Digital, my marketing agency. 4% of my time was running events or speaking at events. 3% of my time was paid consulting. I want to make particular mention of the 26% of my time spend doing business development. I’m using this time to develop and exploit my current businesses, while also exploring new ideas by creating ‘minimal viable products’ to ‘test the waters’ on new business ideas. This is the area I see lacking in most of the business owners I work with. It’s the deep work I’ve done over the last (almost) two decades, that has allowed me to engineer my life as it is today. The punchline is, you’re probably not doing enough deep work. A two to three hour block of deep, focussed, uninterrupted work done once or twice a week will change your business and your life. 57% of my total time was directly income generating billable through either client facing work, digital marketing, paid consulting, and events. The remaining 43% of my time was non-billable, where I was working ‘on’ or ‘in’ my business. If we want to talk about time freedom, which is something a lot of people seem to want, there was an almost exact 50/50 split between what I call ‘synchronous’ work and ‘asynchronous’ work. Synchronous work is work that must be done at a certain time, like scheduled and recurring client consulting appointments. Asynchronous work is work that can be done anywhere, at any time, like building a website or business development. I spent a lot of time in cafes in 2024! Paul Graham, the founder of start-up incubator ‘Y-Combinator’ wrote a great essay called ‘Maker’s Schedule, Manager’s Schedule’. He defined a ‘Maker’s Schedule’ as something used by creators like programmers, writers, and designers who need long, uninterrupted blocks of time to focus deeply and produce meaningful work. A ‘Manager’s Schedule’ on the other hand is used by managers, executives, and team leaders who organise their day into hour-long slots for meetings, calls, and check-ins. I’ve got an almost perfect 50/50 split between these two schedules. The average work time per month was just under 117 hours. But there was a fair bit of variation there. There were four months where I was knocking on the door of 140 hours a month, or 32.5 hours a week. While this is still below what is considered ‘full time work’, it was usually because I had extra consultancy work, or was running two-day events. There were also some outlier months with much less work. December had only 69 hours of work, but that’s to be expected considering the time of year. Of more interest to me were August and September. For these two months I ran an experiment. I intentionally cut my work hours back drastically. My billable hours remained the same – so my income didn’t drop, but I averaged just 89 hours work per month over these two months – or a fraction over 20 hours a week. I did less ‘deep work’, as I wrestled with the seemingly conflicting feelings of ambition versus contentment. This experiment was a big success, and shows that I can work 20 hour weeks without compromising financial success. I want to briefly share some of the things I do with this data on a month-by-month basis. Every month, I track the KPIs in my business – those key metrics that allow me to ‘health check’ my business. I track things like the results of my marketing, number of clients, number of consults of different types etc. I also look at basic revenue, expenditure and profit numbers, which I take from Xero, my accounting software. That stuff is all pretty standard, but there are two extra metrics I look at that fit into this discussion of time usage. The first is average income per hour. I always want the worst-case number here, so I divide total profit after tax by the number of both billable and non-billable hours I work. I talk about this in episode three of the podcast, ‘ Your REAL Hourly Rate: The True Cost of Running a Fitness Business ’. This number is the best measure I have of how effectively I’m using my time from a financial perspective. The second thing I track is a basic psychology battery, the ‘satisfaction with life’ scale. I pose myself five statements, scoring each on a scale of zero to seven. I then add the scores together to subjectively measure my life satisfaction. The statements are: In most ways, my life is close to my ideal. The conditions of my life are excellent. I am satisfied with my life. So far, I have gotten the important things I want in life. If I could live my life over, I would change almost nothing. As I see it, success in any of my KPIs is worthless if I have a low satisfaction with life score. Ok, let’s look to the future. Based on all this data, I want to talk about some changes I’ll be making in 2025, then I’ll move onto my recommendations for you. Firstly, I’ve added some time-categories. The new categories are: Client Facing (billable) Jibberjab (billable) Consulting (billable) Events (billable) Business Development (deep) (non billable) Working In (shallow) (non billable) Content Creation (non billable) Client Facing (non billable) Other Secondly, I’ve set some target KPIs for time usage. I want to reduce my average monthly work from almost to 120 hours to 110 hours. 64% of my time will be client facing billable work, 10% will be business development work, 7% will be working in my digital marketing agency, 6% each will be given to shallow work in the business and my own content creation. The remaining 7% will be split between consulting, events, non billable client facing work and other non classified work. But all this is secondary, as my priority will be remain on living a full and good life, with my family at the absolute centre of that. Let’s move on to what I think you should you be doing to optimise your own time. I spoke about this in length in episode five of The Business of Fitness Podcast, ‘ The Time Management Meta Skill To Stop You Drowning in Business ’. But here are some of the highlights. Most business owners can probably simplify into three main uses of time. 1) Working in the business with billable hours. 2) Working in the business doing admin tasks. 3) Working on the business. They should then tweak the dials on each of these three main uses of time to optimise their output. Firstly ‘working in the business with billable hours’. Our priority here should be to increase our hourly rate, to earn more for every minute or hour worked. And as part of this, we should reduce the total hours we work, or at least earn ourselves the choice and freedom to do this. Ultimately, we want more money for less time – nothing groundbreaking there. Next, ‘working in the business doing admin tasks. For this use of time, we want to build systems to automate the tasks in this category as much as possible. There is no direct financial return for the hours we spend on admin tasks, so we obviously want to turn the dial down here. The asterisk on this is that no one should be able to tell we’re spending less time on admin. The whole point of systemisation is to be able to automate processes so they are still done as well as, or actually probably better than they would be if you were grinding through each individual step yourself. And finally, working in the business. We want to turn this dial right up to ten. Remember, these are the tasks that increase the size of the asset that is our business. Not only that, but by having time for big blocks of deep, focussed work, we can optimise the other two big uses of our time. We can build a business with a high hourly rate and systemised admin tasks. So to summarise. You want to work less billable hours in the business at a higher hourly rate; you want to work less admin hours by automating; and you want to work more ON our business. I want to leave you with a quote from Oliver Burkeman in his remarkable book, 4000 weeks. ‘What’s really morbid from this perspective is what most of us do most of the time instead of confronting our finitude which is to indulge in avoidance and denial. Rather than taking ownership of our lives we seek out distractions or lose ourselves in business and the daily grind so as to try and forget our real predicament. Or, we try to avoid the intimidating responsibility of having to decide what to do with our finite time by telling ourselves we don’t get to choose at all, that we must get married or remain in a soul destroying job, or anything else, simply because it’s the done thing. Or, we embark on the futile attempt to ‘get everything done’ which is really another way of trying to evade the responsibility of trying to decide what to do with your finite time. Because if you actually could get everything done, you’d never have to choose among mutually exclusive possibilities. Life is usually more comfortable when you spend it avoiding the truth in this fashion. But it’s a stupefying, deadly sort of comfort. It’s only by facing our finitude that we can step into a truly authentic relationship with life.’ If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one: The four Es. A framework to build fitness businesses. Read the article | Listen to the podcast How measuring APM will instantly increase profits (without more members). Read the article | Listen to the podcast The time management strategy the top Fitness Professionals use. Read the article | Listen to the podcast The True Cost of Running a Fitness Business: Your REAL Hourly Rate. Read the article | Listen to the podcast How PTs can earn $100k/year in 20 hours a week. Read the article | Listen to the podcast…

The Business of Fitness Podcast

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60: The 12 business books to read in 2025 11:33

il y a 10 weeks11:33

11:33

For this episode of The Business of Fitness Podcast, Dan has created a 12 book reading list for 2025. One book each month that will have massive impact on your fitness business.

The Business of Fitness Podcast

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59: The only 5 reasons your fitness business is failing 8:26

il y a 12 weeks8:26

8:26

Here are the five things you'll learn from this episode of The Business of Fitness Podcast : The five essential objectives every fitness business must meet to succeed. Why failing to create value turns your business into a hobby. How ineffective marketing leads to your business becoming a flop. The risks of undercharging and failing to deliver value. Why profitability is the ultimate measure of a sustainable fitness business.…

The Business of Fitness Podcast

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58: How to grow a fitness business WITHOUT more clients/members 7:13

il y a 14 weeks7:13

7:13

If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business. And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it. The wrong question is… ‘How do I get more clients?’ In this episode, Dan Williams reveals the question you should be asking to truly achieve business success. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why 'How do I get more clients?' is the wrong question to ask. The power of using 'five whys' to uncover the root problem in your business. Alternative strategies to increase profit without simply adding more clients. How 'satisficing' might be holding your business back. Why defining a 'full and good life' is essential for business success.…

The Business of Fitness Podcast

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57: 3 ways to make it easier to earn more in a fitness business 16:05

il y a 16 weeks16:05

16:05

Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard. And yet so many business owners Dan mentors and works with seem determined to make it even harder. Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier: Why starting with a problem, not an idea, leads to better business outcomes. The importance of targeting clients without barriers to your service. How hustle culture can mislead you into effort without impact. Real-life examples of businesses solving client needs effectively. Ways to assess if your effort aligns with your business’s priorities.…

The Business of Fitness Podcast

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56: Increase profit without more members by tracking APM. 14:43

il y a 18 weeks14:43

14:43

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why revenue alone is a misleading metric for fitness business success. How to calculate average revenue, expenditure, and profit per member. The importance of focusing on profit over revenue for long-term growth. Actionable steps to cut costs and increase profit per member. Retention benchmarks and strategies for a more scalable business.…

The Business of Fitness Podcast

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55: The 19 ways to get more gym clients 12:30

il y a 20 weeks12:30

12:30

In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral marketing and referral programs can drive new client inquiries. Tips for leveraging traditional media and unconventional PR for your business. The benefits of using content and email marketing to build trust and authority. How to stand out by adopting a 'blue ocean' strategy for your fitness business.…

The Business of Fitness Podcast

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54: How his referral network earns him $3000 a week 19:39

il y a 22 weeks19:39

19:39

In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the fitness and health industry. The benefits of persistence and relationship-building for long-term business growth. Why active networking can outperform relying solely on word-of-mouth marketing. Practical strategies for approaching and connecting with referrers. How patience and consistency play a vital role in developing a successful referral network.…

The Business of Fitness Podcast

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53: The four Es. A framework to build fitness businesses 8:44

il y a 24 weeks8:44

8:44

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas. How to prioritise ideas from concept to successful business.…

The Business of Fitness Podcast

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52: A New Career Accelerator For PTs 31:22

il y a 26 weeks31:22

31:22

Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance of bridging the gap between Cert IV and a successful PT career. The value of real-world experience and practical internships. The role of ongoing mentorship and support in professional growth. How to balance earning and learning as a new personal trainer. Learn about PT Launch Academy at https://ptlaunchacademy.com.au/…

The Business of Fitness Podcast

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51: How to Slash Membership Suspensions to Boost Revenue 12:16

il y a 28 weeks12:16

12:16

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, like session banking and using scarcity, to retain members. The value of tracking data to predict and plan for seasonal business variations.…

The Business of Fitness Podcast

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50: Launching a physical product with the founders of GOAT 1:36:47

il y a 30 weeks1:36:47