Email Tools Unplugged: How to Choose

Software & Marketing Shorts with Jess

Q: What’s the primary factor to think about when selecting email marketing software?
A: The ease of use is crucial. You certainly don’t want a tool that feels like attempting to solve a Rubik’s cube while blindfolded! The most effective platforms are intuitive (10% of the total score as per Softailed), enabling you to jump right in without the need for an extensive training course. If technology isn’t your strongest suit, choose one that won’t leave you frequently searching for “How to use this.”

Q: How important is pricing when picking a platform?
A: Pricing really plays a crucial role in your decision. Different tools offer various pricing tiers that often depend on the size of your email list. For small businesses or those who don't need all the fancy features, free plans can be a great starting point. However, as your list expands, you can expect the costs to rise. Think of paid plans like a buffet—the more you invest, the more contacts you can reach out to.
Q: What should I look for in customer support?
A: You want someone who's easy to talk to and can actually help you when you're having problems. Look for software that offers a variety of support options, like email, chat, or even phone. That way, you can get help when and how you need it.
Q: What are the must-have features in email marketing tools?
A: When choosing one, you'll want to make sure it has these key features:

• No limits: Can you send as many emails as you need?
• Easy to use: Building emails should be a breeze.
• Smart emails: Can your emails change based on what people do?
• Know your audience: Can you see where people open your emails?
• Get them to click: Can you create landing pages to keep people interested?
• Test and improve: Can you try different versions of your emails to see what works best?
• Target your audience: Can you send different emails to different groups of people?

Q: So, what is marketing automation?
A: This feature helps marketers manage their email campaigns. It sends emails at the right time to the right people. Here's what to check out in email automation features:

• Easy to use: It should be simple to use.
• Personalized: Emails should be tailored to each customer.
• Smart: It should identify your best customers.
• Well-timed: Emails should be sent at the right time.

Q: How do integrations make email marketing smoother?
A: Integrations connect your email software to other tools you use, like Shopify, WordPress, or your CRM. The more connections, the easier your life will be. Some platforms like Mailchimp or ActiveCampaign have tons of integrations, while others are more picky. Choose one that works with your existing apps.
Q: What's the secret to picking out an EMS?
A: Think of it like shopping for the perfect pair of jeans. You'll want something that fits just right (pricing that works for you), has all your favorite features (like that must-have pocket for your phone), feels comfortable to use (ease of use), and comes with a friendly shop assistant ready to help (solid customer support). Get this right, and your email campaigns will be as smooth as your favorite Saturday morning cartoon!