A Voyage into the Non-Alcoholic Craft Beer Horizon With Below Brew Co

Sober Boozers Club

Sail with us into the spirited waters of low and no alcohol beer, as I, Ben, alongside Rob of Below Brew Co, chart the course from the brand's initial conception to its sea-inspired rebranding. Discover how a trademark hiccup led to a quest for international recognition, sparking creativity and a thirst for new horizons in the burgeoning realm of non-alcoholic brews. We'll regale you with tales from Below Brew Co's journey, detailing the swift rise from side project to a full-fledged business with its own dedicated team, all the while maintaining a firm grasp on their nautical roots and passion for quality.
Embark on a craft beer odyssey that's rich in flavor yet light on alcohol. I'll take you through the excitement of brewing 18 unique concoctions in their first year, emphasizing the importance of a core range that's as inviting as a friendly port in a storm. Our conversation sails into the spirit of camaraderie within the craft community, celebrating the inclusion of alcohol-free options at festivals and hinting at future ventures that could intertwine the destinies of like-minded brewers. Prepare to be swept away by the collaborative current that's shaping the future of craft beer.
Finally, we anchor down to discuss the flourishing market for alcohol-free beer, where non-traditional venues are steering towards these bubbly alternatives, and pubs are beginning to pour a plethora of non-alcoholic draughts. Uncover the changing tides of beer consumption and the potential for alcohol-free taprooms, as we ponder the broader economic and political influences that are redefining the brewing landscape. Whether you're a designated driver or just sober-curious, join Rob and me for a refreshing journey through the evolution of an industry that’s breaking the mold, one sip at a time.
To learn more about Below Brew Co and to purchase some of their fantastic beers head over to https://belowbrewco.com/

Support the show

To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.

Chapitres

1. Exploring Low and No Alcohol Beer (00:00:00)

2. Craft Beer Industry Growth and Collaboration (00:10:55)

3. Exploring the Market for Alcohol-Free Beer (00:20:27)

4. Evolution of Alcohol-Free Brewing Industry (00:33:02)