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Ep. 20: Behind the Wonder
Manage episode 386558215 series 3497142
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Ep. 20: Behind the Wonder
Anyone who has visited Mall of America during the busy holiday season understands why this is a must-visit destination. The events, concerts, activations, décor, and great shopping help make the season bright.
But there is one ‘hidden gem’ at the Mall that many may not be aware of… the Candy Cane Institute (CCI). This episode features Chris Grap and Grant Buntje, along with host Dan Jasper, sharing the story and idea behind the Institute. Taped on location inside of CCI, the team shares how it came to life, what the experience is like and who our creative partners were in this venture. Using the science of Christmas, elves lead guests on guided tours of the Institute to help spread the joy of the season.
For those viewing this episode you will see some of the amazing sets and activations inside of the Candy Cane Institute. The host and guests also share fun stories of their personal holiday traditions and favorite gifts they have received. For even the Grinchiest among us, you will certainly enjoy this episode.
Guests: Chris Grap, Vice President of Experiential at MOA; Grant Buntje, Vice President of Marketing at MOA
Host: Daniel Jasper
Presented by the Bloomington Convention and Visitors Bureau the official destination marketing organization for the city of Bloomington, Minn.
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