Ep.10 Growing the appetite for Canadian products internationally through Canada Brand Program- AAFC- Cheryl Donnelly

SKUFood Recipes for Success

In this episode we are joined by Cheryl Donnelly, Senior Market Development Officer at Agriculture and Agri-Food Canada (AAFC). With 14 years of experience in international affairs at AAFC, Cheryl has been instrumental in driving market development strategies and initiatives in regions such as the EU and the Middle East. Her expertise extends to leading the modernization of AAFC's Canada Brand Program, aimed at promoting Canadian agri-food and seafood products on the global stage.

Cheryl has a proven track record of success, having led e-commerce and digital marketing campaigns in Japan and Vietnam as part of launching the Canada Brand internationally. Currently, she's focused on the Indo-Pacific region, devising strategic approaches to help companies capitalize on export opportunities.
Join us as Cheryl shares her insights into export trade, market
development strategies, and the importance of the Canada Brand in promoting
Canadian products globally. Whether you're a seasoned exporter or new to
international trade, this episode offers valuable lessons and strategies for
success in the ever-expanding global market.
Website: https://agriclient.powerappsportals.com/en-CA/home-accueil/
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