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How the Makers of the Beard Bib Built a 7-Figure Brand Identity
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A brand is more than a logo or a catchy slogan. It's the entire experience your customers have when interacting with your business, down to the tiny details. Nick and Alessia Galekovic are the "King and Queen" of The Beard King, a lifestyle brand and line of grooming products, who attribute the success of their 7-figure business to the time and planning they spent on branding through videos and visuals. On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a 7 figure business by going all-in on building a brand that speaks to their target audience. We'll discuss: —Why you should first solve a problem and then build a brand around the problem. —How to plan a content calendar for video content. —Why you need to be on Amazon to combat copycats.
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