Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
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How This Sports Company Found a Competitive Advantage
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Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories. To learn more abo…
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How to Turn Passion Into Profit
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From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.Par Shuang Esther Shan, Shopify, Nick Wiseman, Little Sesame
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The Inspiring Story Behind a Business to Help the Homeless
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Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased. Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0 Subscribe to the Shopify Masters YouTube…
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Why Hiding Your Company’s Mistakes Could Be Costing You Sales
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Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive. For more on Elavi and show notes click here.Par Shuang Esther Shan, Michelle Razavi, Shopify, Elavi
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How to Build Community Through Events
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Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding. Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g Lea…
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This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.
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Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce. For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce Subscribe to…
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How To Go Viral on TikTok And Build A Successful Business
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Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand. Watch the full video interview on YouTube HERE.…
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The Feedback That Made This Brand Olympic Material
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Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the …
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How "The DTC Guy" Makes Marketing Simple
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Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising. To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe. To read more about Nik Sharma: https:/…
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Building a Statement Brand in a Saturated Market
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Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris. To learn more about Goldie Swimwear, che…
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Grow Your Family Business Into a Global Luxury Brand
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Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation. Click here to watch the video episode on YouTube.Par Jonathan Grahm, Shopify, Shuang Esther Shan
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How To Set Trends and Build Brand Loyalty With NUDESTIX
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NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully. For more on NUDESTIX and show notes click here.Par Shuang Esther Shan, Taylor Frankel, Shopify
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How to Create New Product and Sell Out During Launch
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People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship. Watch the full video episode on YouTube. For more on Ghost Town Oats and show notes click here.Par Shopify
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Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city: Michael Washington, Usal Project Jonathan Grahm, Compartes Chocolatier Michelle Johnson and Ezra Baker, Ghost Town Oats Subscribe to Shopify Masters on YouTube to watch these in-person video interviews. New e…
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The Key to Finding Your Next Customer
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Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a marketplace for creatives. Moment now sells everything from lenses and bags to digital courses and photography presets. To learn more about Moment, r…
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How To Use Social Media To Create A Viral Brand
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How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine. Watch the video episode on YouTube.Par Shuang Esther Shan, Charlotte Palermino, Dieux Skin, Shopify
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The Best Strategies for Evolving Your Branding
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Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs. For more on Chomps and show notes click here.Par Chomps, Shopify, Shuang Esther Shan
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The Brand That Makes Running Look Cool
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Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback and event marketing. To learn more about Bandit Running: https://www.shopify.com/blog/bandit-community And you can watch this episode on YouTu…
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Want to Break Into Corporate Gifting? Here's How
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Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores for their branded merchandise. Subscribe to Shopify Masters on YouTube for more interviews.Par Shuang Esther Shan, Shopify
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How To Grow a Small Business Into a Multimillion Dollar Brand
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Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans. In this episode,…
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Marketing Strategies Every Entrepreneur Can Use
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OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades. For more on OSEA Malibu and show notes click here. Check out Shopify Masters on YouTube.Par OSEA Malibu, Melissa Palmer, Shuang Esther Shan
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How To Start a Clothing Brand from Scratch
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Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent company across multiple product categories including the brands Motherhood Maternity, A Pea In The Pod and Destination Maternity. She shares …
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Go One More: The Mindset Behind Building a Multimillion Dollar Business
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Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free time to building Bare Performance Nutrition, Nick's journey is a testament to resilience and commitment. For more stories on how failures can…
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How This Artist Made Millions Making Dinnerware for Restaurants
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Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates and bowls for reputable establishments, including eateries at MOMA, the Four Seasons Hotel, the NOMAD hotel, and more. You’ve also seen his d…
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How These Founders Got Noticed by Oprah's Team
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Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, and get named to Oprah's Favorite Things 2023 list. Subscribe to the Shopify Masters YouTube channel to watch video interviews with …
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