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Coffee Chats on Generational Marketing: Insights from Expert Janet Granger
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Bridging the generational digital divide is crucial for effective marketing and communication in today's diverse workplace. Expert Janet Granger joins host Brett Deister on Digital Coffee: Marketing Brew to delve into the significant differences between generations and how they impact marketing strategies. Discover the importance of understanding each generation's preferred communication channels, from email and text to emerging platforms like TikTok and Discord. Janet shares insights on adapting to these preferences to improve internal and external communication while fostering respect among age groups. Tune in to learn practical tips for enhancing your marketing approach and connecting better with every generation!
Takeaways:
- Understanding generational differences in communication is crucial for effective digital marketing strategies.
- Older generations tend to prefer email, while younger generations favor texting and instant messaging.
- Creating a respectful workplace culture involves recognizing and valuing different generational perspectives.
- Training in new technologies is essential for bridging the digital divide between age groups.
- Recognizing that stereotypes about younger generations being lazy are often misguided and harmful.
- Effective communication requires adapting to the preferred channels of each generational group.
Links referenced in this episode:
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