Niche Marketing as a Growth Strategy in Construction Business

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Dario Baldoni is the Vice President of Marketing and Technology at Concrete Countertop Solutions(CCS), a leading innovator in the concrete countertop and cantilevered pool coping markets. Established in 2009 to cater to the industry’s need to build beautiful countertops, the company has since grown into a one-stop shop for all decorative concrete needs. With the Z Counterform system at its core, CCS strives to live up to its mission statement and simplify concrete countertops for contractors and DIY enthusiasts. As the company’s technology and marketing lead, Dario’s vision, dedication, and expertise have been pivotal in its evolution into a multimillion-dollar industry leader.

In this episode…

For many construction contractors, identifying a gap in the market is an opportunity to specialize and become experts in their niche. How can contractors compete more efficiently in the market by leveraging their in-depth knowledge of a specific field?

For Concrete Countertop Solutions, establishing industry authority involved launching innovative products in response to an industry need. Drawing from his extensive experience in construction marketing and innovation, Dario Baldoni, an executive at CCS, emphasizes the undeniable benefits of developing expertise in a particular domain. He highlights the advantages of leveraging emerging industry trends and new technologies, including optimized manufacturing processes and streamlined operations. Targeting a specific, underserved niche, enhanced by technological innovations and inventive online marketing, has given the company a distinct advantage in the competitive construction industry.

In this episode of Get the Intel, Chad Gill interviews Dario Baldoni, the Vice President of Marketing and Technology at Concrete Countertop Solutions, to discuss niche marketing in construction. They discuss the inspiration behind CCS and the company’s growth, CCS’s marketing strategies for DIY and contractor markets, and the importance of social marketing and web optimization for contractors.