Growing Physician Referrals During COVID #134

Patient Convert Podcast: Healthcare Marketing Podcast

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19.

[00:01 – 05:13] Opening Segment

• We introduce the topic of this episode
• What is physician liaison marketing?
• Physicians don’t like interruptions
• Kelley talks about the roles of liaisons

[05:14 – 18:33] Growing Physician Referrals During COVID

• Content strategies that liaisons can do to help grow a physician’s referrals
• Encouraging physician involvement in helpful video resources
• Answering common FAQs.
• Patient-focused contents
• Leverage social media to connect with other liaisons and physicians
• Good and bad practices when building your network
• Learn what your physician wants

Tweetable Quotes:

“Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott

“One of the biggest values you can bring is your network.” – Kelley Knott

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• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

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Thanks for listening. Justin & Kelley Knott