Finding Success with Social Advertising to Patients #136

Patient Convert Podcast: Healthcare Marketing Podcast

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.

[00:01 – 10:02] Opening Segment

• The Basics of Social Advertising
• What social platforms are you going to utilize?
• How to choose the right platform for you
• What are your target customers/clients/patients?
• Define who your audience is and tailor a strategy fit for them

[10:03 – 27:45] Search vs. Social

• Nick talks about the difference between “Social” and “Search.”
• How will it affect your platform?
• Finding your audience on social networks
• Appropriate marketing for different types of audiences
• Cold and warm audiences
• Analyzing the performance of your Ads

[27:46 – 44:26] Level Up Your Ads

• The Different Ad Types
• What types of Ads work well?
• Anything that would be valuable to your customer makes a good lead generator
• Webinars, pdfs, quizzes, free consultations, etc.
• Do as many videos as you can in your advertisements
• User-generated contents

[44:27 – 49:23] Tracking Your Campaigns

• The different strategies you can use to track your campaigns
• Phone calls
• Form submissions
• Book appointments
• The importance of following on your leads

[49:24 – 59:44] Closing Segment

• When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
• Build upon that and continue your nurturing sequence
• Final thoughts
• Connect with Nick. See the links below.

Tweetable Quotes:

“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa

“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa

Resources Mentioned:

• Patient Convert Podcast Ep. 126 with Nick LaIuppa

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

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Connect with us on social media:

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• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

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Thanks for listening. Justin & Kelley Knott