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An Ecommerce Disruptor Called Data Privacy
Manage episode 367242796 series 3469004
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Should you still be using the same advertising techniques you used last year?
And how does data privacy affect your brand's advertising in 2023?
Tune into this episode of Scaling Uncensored as Tommie, Tie and Kai dive into the ever-evolving landscape of advertising and privacy concerns. Join them as they unravel the significance of iOS 14 and its profound impact on privacy, particularly in the realm of internet marketing.
Discover how big brands differ from smaller brands in their understanding and approach to privacy issues, and why it matters in today's digital age.
From thought-provoking discussions on the value proposition of advertising to the importance of community, this episode offers a fresh perspective on the future of tracking and measuring advertising success.
Staying informed and having your ear to the ground is crucial for navigating the complexities of advertising and privacy in this digital era. Tuning in to this episode should be your first step to doing so.
In this episode, you'll learn:
- What big brands know about privacy that little brands don’t know
- The true value proposition of emotionally resonant advertising
- The significance of iOS 14 and its impact on privacy, particularly in the realm of internet marketing
- What you need to know about first party data
- What the IAB is and how their best practices can help your brand
- The importance of community
- Why staying informed is crucial to understanding the direction of privacy discussions
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/episode13
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