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E77: New Year, New Deposit Strategy
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This past year marked a turning point in my journey as an in-home dentist when I received my first one-star Google review after years of house calls with five-star feedback. While some could view it as a setback, it offered invaluable insights. The review originated from an encounter with a patient who had severe scent sensitivities, which required me to adjust not only my professional protocols but even my personal hygiene routines. Despite my many efforts to meet his unique needs, the situation unraveled, leading the patient to demand a refund of his $50 dollar deposit. When my assistant politely explained that the deposit was non-refundable a negative review followed quickly. It was a moment that highlighted that going above and beyond might not always meet everyone's expectations, but it also taught me to set firmer boundaries.
Determined not to let one unfavorable experience define my practice, I made essential changes to our booking process. By increasing the deposit from $50 to $200 for new patient reservations, I effectively filtered out those who might cancel or reschedule casually. This move underscored the unique value of in-home dental care and attracted patients who truly appreciated the service. It was a bold step, but it paid off. Business surged with patients who respected both my time and expertise, and cash flow improved without needing a price hike for the services themselves.
Ultimately, this experience has taught me that adjusting business practices to reflect one’s worth is vital. The lesson I learned is essential for any professional: ensure that the logistics of your service support your passion's sustainability. Changing the deposit protocol not only optimized the patient experience but also enhanced my peace of mind. As my practice, AccommoDental, continues to thrive, I want to share this insight with fellow practitioners considering or already offering niche services like in-home visits. Don't shy away from asking for what you need to make your work fulfilling and financially viable. Happy New Year and best wishes in 2025!
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