Social Media Marketing for Authors & Creators

Publish & Prosper

In this episode, Lauren & Matt talk about using valuable and authentic social media engagement to find new readers, ideas for promoting your books, and a few of their favorite social media dos and biggest don’ts.
Dive Deeper

💡 Read These Blog Posts

• Check out our Social Media 101 for Authors series
• Learn how to Promote Your Book on Social Media
• Get inspired with these ideas for Social Media Promotion

💡 Watch These Videos

• TikTok, BookTube, and Instagram - Oh My! Webinar
• How to Get More Readers From Pinterest Webinar

Sound Bites From This Episode

🎙️ [13:20] “You are the brand. Your book is a product of your brand. Your books, plural, hopefully, are products of your brand and anything else that you create. But you are the brand. And so many authors and creators don't see it that way or don't wanna see it that way or can't see it that way. But if you're serious about making a living, small or large, at what you're doing, you have to see it that way.”

🎙️ [19:16] “Once again, we are not just shouting into the void and running away from it. You can't just schedule all these posts and then walk away and never look at them again. You definitely want to go back and see if people are engaging and responding to your content. You want to respond to them. And you also want to see how those kinds of posts are performing.”

🎙️ [30:27] “There's a lot of things you can't control on social media. Most things, really. You can't control virality. You never know which one of your posts is going to go viral in a good way or a bad way. But what you can control is how you show up and the content that you bring to that channel. And if you're bringing content of value that you truly find valuable, that doesn't mean everybody will. But if you truly find some value in it and you're being genuine with why you're posting it, then you can't go wrong. You will continue to build an audience, word of mouth will spread, as your content gets more popular and people are engaging with it, the algorithms will pay attention. Show up authentically, consistently.”

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