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3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager
Manage episode 341007051 series 3238748
Blake Strozyk’s work in demand generation stems from his experience at Refine Labs, arguably a LinkedIn titan of thought leadership. Now at Transfix, he’s taking what he learned and sharing it with us. We discuss the three stages a marketer might find themselves in when launching a new demand generation program:
- Stage 1: Excitement
- Stage 2: Apprehension
- Stage 3: Decision Time
Skip to...
- (03:27) - What are the three stages of starting a new demand generation program?
- (09:14) - Activity does not equal accomplishment. Don't wind up with meaningless metrics!
- (10:12) - Stage 1: Excitement. Establish a baseline and communicate expectations.
- (12:52) - Stage 2: Apprehension. Everyone wants to treat B2B like B2C.
- (15:21) - Knowing historical numbers is important for proving current demand gen efforts
- (16:07) - Root into business metrics, not marketing metrics.
- (18:57) - Stage 3: Decision time. How do you know if you need to pivot?
- (22:52) - How Blake is shifting his approach within a new-to-him industry
- (25:19) - All three stages explained in 2 minutes
- (27:22) - Lightning Round!
- (31:11) - Final Thought: When you connect with other marketers it makes you better.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
Manage episode 341007051 series 3238748
Blake Strozyk’s work in demand generation stems from his experience at Refine Labs, arguably a LinkedIn titan of thought leadership. Now at Transfix, he’s taking what he learned and sharing it with us. We discuss the three stages a marketer might find themselves in when launching a new demand generation program:
- Stage 1: Excitement
- Stage 2: Apprehension
- Stage 3: Decision Time
Skip to...
- (03:27) - What are the three stages of starting a new demand generation program?
- (09:14) - Activity does not equal accomplishment. Don't wind up with meaningless metrics!
- (10:12) - Stage 1: Excitement. Establish a baseline and communicate expectations.
- (12:52) - Stage 2: Apprehension. Everyone wants to treat B2B like B2C.
- (15:21) - Knowing historical numbers is important for proving current demand gen efforts
- (16:07) - Root into business metrics, not marketing metrics.
- (18:57) - Stage 3: Decision time. How do you know if you need to pivot?
- (22:52) - How Blake is shifting his approach within a new-to-him industry
- (25:19) - All three stages explained in 2 minutes
- (27:22) - Lightning Round!
- (31:11) - Final Thought: When you connect with other marketers it makes you better.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episodes
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