Convey compelling qualitative ROI for social media | Abbey Joyce, SmartBear

Pros & Content Brief

Contenu fourni par Knotch. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Knotch ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

1+ y ago 26:46

MP3•Maison d'episode

Abbey Joyce, Brand Marketing Program Manager at SmartBear, activates social media internally to bring value to the organization. Notably, she tracks and communicates value to other teams, but that value is not tied directly to revenue. It’s showing up in engagement metrics, employee satisfaction, and other areas that have been proven to be valuable to a successful company.

(01:25) - Abbey's background and journey to SmartBear

(04:02) - SmartBear's big social shift: match messaging to audience motivation

(07:48) - Positive results from the social shift, and communicating the success

(10:28) - Showing the value of organic social media beyond revenue

(14:17) - You have to communicate value in ways your internal audience cares about and understands

(16:20) - How to share marketing campaigns internally for social posting

(20:24) - Addressing concerns and building confidence in qualitative data

(22:29) - Advocating for the time you need to do it right

(25:04) - Don't be afraid to think bigger than quantitative data to show value

Connect with Abbey Joyce

Connect with Ellen Schwartze

Follow Knotch on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 episodes

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity