120 / Understanding Communication Structure To Effect Positive Change, with Marsha Acker

Product Momentum Podcast

When we’re afraid to have difficult conversations, we hold ourselves back and create more frustration and work in the long run, says Marsha Acker, founder and CEO of Team Catapult. “We spend a lot of time trying to avoid conflict and the things that make us feel uncomfortable. And yet in our attempts to avoid all that, I think we create a lot of extra work for ourselves,” Marsha adds.

In today’s episode of Product Momentum, Paul and Marsha go deep on the topic of communication and leadership, exploring the structure of our communication and the role it plays in effecting personal and organizational change. Marsha is a coach, author, speaker, facilitator, and podcaster whose work is focused on communication in leadership.

“Communication sits at the core of our ability to lead,” Marsha says. We don’t all see the world in the same way, leading to gaps in understanding, she adds.

“What I’m articulating here is how I believe change happens,” Marsha explains. “When we communicate with one another, the words that we say, it’s like putting a train on a track. [That communication] moves us forward, propels us back, or just kind of keeps us stuck in a place. So I think it’s about how we communicate with one another and having a language to make sense of it that makes the difference.”

Leadership range and communicative competence are cornerstone concepts that Marsha uses to analyze the way successful leadership is measured. There’s a very specific way she helps people self-assess not only their ability to bring a variety of different communications into a conversation, but also to examine the breadth of their leadership style.

Listen to hear more from Marsha Acker in today’s episode of Product Momentum.

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