Whisps SVP of Marketing Katie Nahoum on Edible Cheese Sculptures as Merch, Becoming a Lifestyle Brand, Personalization and More

Print & Promo Marketing

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"We're here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers." That's Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she's talking about her company's latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese...

26 episodes

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