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Contenu fourni par Jan Richardson and Global Results Communications. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jan Richardson and Global Results Communications ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Trust and Transparency in PR with April White

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Manage episode 398506969 series 3237790
Contenu fourni par Jan Richardson and Global Results Communications. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jan Richardson and Global Results Communications ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.

Key Takeaways:

- The rise of affiliate marketing

- The new AI crisis

- Transparent client relationships

Episode Timeline:

1:30 April's mission to being PR into the future

2:30 The importance of transparency at Trust Relations

4:30 Trust runs through the entire agency.

6:40 The importance of authenticity in PR

8:10 Brands shouldn't get political out of nowhere.

9:20 Is there a backlash against brands tackling social issues?

11:30 AI and crisis communication

14:30 The rise of affiliate marketing

17:00 Will affiliate marketing reduce the public's trust in journalism?

18:20 How paywalls are affecting ROI

19:45 Facebook's crackdown on news articles

22:20 April’s philosophy on thought leadership

23:50 April's two podcasts

This episode’s guest:


April White on LinkedIn

Trust Relations

• Email: April@Trustrelations.agency

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

241 episodes

Artwork
iconPartager
 
Manage episode 398506969 series 3237790
Contenu fourni par Jan Richardson and Global Results Communications. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jan Richardson and Global Results Communications ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.

Key Takeaways:

- The rise of affiliate marketing

- The new AI crisis

- Transparent client relationships

Episode Timeline:

1:30 April's mission to being PR into the future

2:30 The importance of transparency at Trust Relations

4:30 Trust runs through the entire agency.

6:40 The importance of authenticity in PR

8:10 Brands shouldn't get political out of nowhere.

9:20 Is there a backlash against brands tackling social issues?

11:30 AI and crisis communication

14:30 The rise of affiliate marketing

17:00 Will affiliate marketing reduce the public's trust in journalism?

18:20 How paywalls are affecting ROI

19:45 Facebook's crackdown on news articles

22:20 April’s philosophy on thought leadership

23:50 April's two podcasts

This episode’s guest:


April White on LinkedIn

Trust Relations

• Email: April@Trustrelations.agency

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

241 episodes

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