PR 360 podcast

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communication #Comm #Communication

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

PR 360

maison des série•Feed

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.

Produced by Global Results Communications

Hosted on Acast. See acast.com/privacy for more information.

286 episodes

PR 360

updated il y a environ 5 jours

maison des série•Feed

Produced by Global Results Communications

Hosted on Acast. See acast.com/privacy for more information.

286 episodes

Tüm bölümler

1
Best of PR 360: Gini Dietrich of Spin Sucks 23:09

il y a environ 5 jours23:09

23:09

On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age . This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer. Key Takeaways: - The Spin Sucks story - Why thought leaders should be bold - Why Gini loves AI Episode Timeline: 2:40 How to come up with podcast ideas 4:00 Why is Taylor Swift a great marketer? 5:40 How Spin Sucks grew from a blog to a movement 7:40 Why ethics is the backbone of Spin Sucks 9:50 How to define results with a client 11:00 The PESO model 13:50 The importance of creating authority and trust 14:40 Gini on thought leadership 17:40 Gini's thoughts on AI This episode’s guest: · Gini Dietrich on LinkedIn · The Spin Sucks website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda 28:59

il y a environ 12 jours28:59

28:59

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies. Key Takeaways: - PR strategies for AI search - Performance-based billing in PR - The importance for PR people to be open-minded Episode Timeline: 1:30 What's it like working from Aruba? 4:15 Tod's time in Cuba 5:30 The Montreal/Long Beach connection 7:30 What separates Proper Propaganda from other PR firms 8:30 The benefits of paying on performance 11:00 AI search optimization for PR 13:00 Optimizing for bots 18:00 It's time to reconsider some legacy media sites 19:30 Non-traditional sites are popping up in AI search 20:30 The importance of being open-minded 25:00 Jackson's thought leadership philosophy This episode’s guest: • Jackson Wightman on LinkedIn • Proper Propaganda's website • Email Jackson@Properpropaganda.net Hosted on Acast. See acast.com/privacy for more information.…

1
Adapting to the New Cybersecurity Paradigm with GRC's Karen Sorenson 26:06

il y a environ 19 jours26:06

26:06

Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI. Key Takeaways: - Why teamwork is essential for success - The importance of continuous learning - The convergence of AI and cybersecurity Episode Timeline: 2:00 Lessons Karen learned from growing up in a large family 4:30 What does dinner look like in a family with 11 kids? 5:50 How does growing up in a large family help in your professional life? 7:25 The importance of teamwork 8:15 New and exciting things happening at GRC 9:00 Current trends in cybersecurity and AI 11:00 The evolution of cybersecurity threats 14:00 How remote work created new security threats 17:30 How do you stay current on tech developments? 20:00 The importance of continuous learning 21:30 Karen's approach to thought leadership This episode’s guest: • Karen Sorenson on LinkedIn • Global Results Communications on LinkedIn • Global Results Communications on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The Importance of Diverse AI Ecosystems with Bob Bilbruck 33:34

il y a environ 26 jours33:34

33:34

Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race. Key Takeaways: - The growing world of flag football - The future of the gig economy - The AI arms race Episode Timeline: 1:50 Captjur Sports' involvement in Olympic flag football 4:15 Legal challenges with NIL 6:30 Pressure is on the NCAA 9:15 Flag football's expansion 12:00 Recent developments in the gig economy 15:15 The importance of diverse AI ecosystems 20:30 CPU vs. GPU computing 21:50 The AI arms race with China 24:00 What's the moonshot in the AI arms race? 27:00 Do consumer AI products give a false representation of its capabilities? This episode’s guest: • Bob Bilbruck on LinkedIn • Captjur's website • Email at: info@Captjur.om Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
Effective Environmental Communications in a Changing Landscape with Jennifer Avril 27:54

il y a 5 weeks27:54

27:54

Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions to a new e-book on movement communications and advocacy. Key Takeaways: - Lessons learned on Kate Millet's farm - How to effectively discuss climate change - Regulatory changes can create opportunities Episode Timeline: 1:45 Jennifer's time on Kate Millet's farm 6:30 Kate's friendship with John Lennon and Yoko Ono 7:30 What's happening at Warner Communications these days? 9:25 How should people be talking about climate change in 2025? 10:40 The current state of regulation policy 11:30 The value proposition of environmentalism 12:30 The ramifications of recent political changes 14:30 Talking about eco-friendly products with consumers 17:00 Regulations can create new opportunities 19:00 Void packaging 22:30 Jennifer's thought leadership philosophy 25:00 Jennifer's new eBook This episode’s guest: • Jennifer Avril on LinkedIn • Liberation Stories eBook • Warner Communications Hosted on Acast. See acast.com/privacy for more information.…

1
Breaking Tech Clients into Mainstream Publications with Mike Atkinson 23:39

il y a 6 weeks23:39

23:39

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry. Key Takeaways: - AI's role in cybersecurity - Building relationships with reporters - Crafting the perfect pitch Episode Timeline: 2:20What are the biggest stories in cybersecurity? 3:30 AI's threats to cybersecurity 5:20Crisis communication in cybersecurity 7:45How does Mike stay informed on such a fast-moving industry? 9:45Breaking into mainstream media 11:45The art of newsjacking 12:45AI in the workforce 14:40 Building relationships with reporters 16:30Crafting the perfect pitch 20:20Mike's thought leadership philosophy This episode’s guest: • Mike Atkinson on LinkedIn • Sage's Website • Mike's email: MAtkinson@AboutSage.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The Power of Peer-to-Peer Giving with Extra Life's Jeff Montegut 28:20

il y a 7 weeks28:20

28:20

Jeff Montegut is the director of Extra Life, a peer-to-peer fundraising program that empowers gamers to support Children's Miracle Network hospitals. Jeff shares Extra Life's inspiring origin story, its impact on children's healthcare, and how the gaming community has rallied to raise over $132 million since its inception. The conversation also delves into the mechanics of peer-to-peer fundraising, the significance of Game Day, and Jeff's personal journey in the nonprofit sector. Key Takeaways: - The ins and outs of peer-to-peer giving - The importance of Game Day - The transformative power of gaming Episode Timeline: 2:20 The origins of Extra Life 5:30 The power of kindness 6:00 How does peer-to-peer giving work 8:15 Touching grass for money 9:45 Jeff's love of content creation 11:30 Streamers that have gone out of their way for Extra Life 14:45 The power of online communities 17:30 Game Day, Extra Life's big giving event 19:40 Jeff's passion for non-profits 23:00 When Tod stopped playing video games This episode’s guest: • Jeff Montegut on LinkedIn • Extra Life's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
Simplifying the Internet of Things with Mark Westlake 30:50

il y a 8 weeks30:50

30:50

Mark Westlake is the founder and CEO of GearBrain , a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap between people and technology. Key Takeaways: - How Mark transitioned from a music career to the tech industry - The benefits of IoT - The future of smart homes Episode Timeline: 3:00Mark's early years in The Modulators 6:00Transitioning to the Internet and Digital Media 9:00Why some companies can't adapt 11:30The Birth of GearBrain and Its Mission 12:30Innovations in IoT and AI integration 15:05Challenges in the smart home market 18:01The future of smart homes and AI 21:30Consumer education and smart device benefits 24:15The next decade in IoT technology This episode’s guest: • Mark Westlake • GearBrain's website • Email Mark at Info@GearBrain.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The Fascinating Past and Exciting Future of Human-Computer Interaction with Brad Myers 28:13

il y a 9 weeks28:13

28:13

Brad Myers is the Charles M. Geschke Director of the Human-Computer Interaction Institute and Professor in the School of Computer Science at Carnegie Mellon University, with an affiliated faculty appointment in the Software and Societal Systems Department. He’s also the author of a new book, "Pick, Click, Flick! The Story of Interaction Techniques." In this episode, he discusses the importance of usability in design, notable failures in user interface design, and the future of Human-Computer Interaction. Key Takeaways: - Historic HCI failures - What is HCI? - How AI will affect HCI? Episode Timeline: 1:45What is the Human-Computer Interaction field? 3:30The evolution of interaction techniques 6:30Designing for usability and intuition 09:40Historic failures in user interface design 10:30Why Clippy didn't work 14:30The history of copy and paste 18:00Mac or PC? 21:30The future of HCI and AI integration This episode’s guest: • Buy Brad's Book "Pick, Click, Flick! The Story of Interaction Techniques." Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
Reimagining the Industrial Marketing Paradigm with Scott MacKenzie 31:19

il y a 10 weeks31:19

31:19

Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts. Key Takeaways: - Shifting industry marketing focus - Authentic communication in industrial marketing - Expanding the industrial talent pool Episode Timeline: 1:45Scott's 1982 Super Bowl performance 5:00Introduction to Industrial Talk Media 8:00Scott's background in industry 10:00The networking benefits of podcasts 13:15The industry blind spot with podcasting 14:45Exposing the human side of industry 15:50Communication skills in the trades 19:00The importance of authenticity in podcasting 20:00Holes in industrial marketing strategies 23:00Selling benefits, not specs 25:00 Successful strategies for attracting talent This episode’s guest: • Scott MacKenzie on LinkedIn • Industrial Talk's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The 5 Elements of Success and Qigong with Craig Cooke 29:03

il y a 11 weeks29:03

29:03

Craig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives. Key Takeaways: - How qigong can help business professionals - Craig's transition from CEO to mentor - The Five Elements of Success Episode Timeline: 1:00Introduction 3:00 Craig's transition to business mentorship 6:00The intersection of Qigong and business 8:20What is Qigong 11:00Personal benefits of qigong 13:00The Five Elements of Success 21:30Qigong for business professionals 24:40The importance of balance This episode’s guest: • Craig Cooke on LinkedIn • CSquaredPro.io • C2EnergyMedicine.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…

1
The Importance of Mentorship in PR with Tiffany Aguinaldo 25:05

il y a 12 weeks25:05

25:05

Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward. Key Takeaways: - Mentorship is crucial for young professionals in PR - Understanding your audience is essential in PR today - Forge offers a unique experience for clients through personalized service Episode Timeline: 0:30Introduction to Tiffany Aguinaldo 2:15Mentorship in public relations 4:20What are young people in PR most concerned about? 7:00 Tod's advice for young people in communications 8:45Forge's incredible growth 11:00What separates Forge from other agencies? 13:15Forge's success stories 15:30The Disney Forward event 18:25Tiffany's reflections on her early career at GRC 22:00Tiffany's thought leadership philosophy This episode’s guest: • Tiffany Aguinaldo on LinkedIn • Forge's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
Connecting Purpose to Growth in PR with Lana McGilvray 23:15

il y a 13 weeks23:15

23:15

Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR. Key Takeaways: - Purpose is essential for brand growth and authenticity - Brands often struggle to define their purpose - The state of DEI in PR Episode Timeline: 1:30 Why Lana was named "One of the Top Women in PR" 2:30 Not all brands have a purpose 3:45 How to help brands find their authentic purpose 5:15 The problem with purpose-washing 6:15 Matching purpose to growth 9:10 How AI fuels growth 11:45 The importance of human intuition 13:50 The current state of DEI in PR 16:15 Rebranding DEI 20:00 The importance of having a career with purpose This episode’s guest: • Lana McGilvray on LinkedIn • Purpose North America • Council for Brand Purpose Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The Conflict Between PR and Journalism with Chris Caggiano 31:59

il y a 14 weeks31:59

31:59

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR. Key Takeaways: - Developing a PR AI tool for startups - Finding the balance between clients and journalists - What makes good travel writing? Episode Timeline: 1:15 Chris's work as a theater critic 2:17 Chris sang at Carnegie Hall once 4:40 What separates great travel writing from mediocre travel writing? 7:30 Intelligent Relations was created with AI in mind 9:15 The Preston AI 11:00 A Preston use case 13:30 How to insert your PR clients into journalism 14:30 Clients get frustrated by their coverage 16:30 The conflict between journalists and PR people 18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products 22:00 PR is not advertising 22:45 Thought leadership versus promotion 26:10 It's about serving the reader 26:40 Who is this for? This episode’s guest: • Intelligent Relations on LinkedIn • Intelligent Relations' website Hosted on Acast. See acast.com/privacy for more information.…

1
AI Content Marketing in the World of Algorithms with Gilad Bechar 31:59

il y a 15 weeks31:59