323 - Improve Your Communications and Sales with Copywriter Joe Cunningham

Podiatry Legends Podcast

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1M ago 50:12

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Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you’re selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44 Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

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If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

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Joe's Prompts

https://www.podiatrylegends.com/blog/

320 episodes

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