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Episode 5 - Getting to Know Your CXOs - Wendy Caceres, CMO

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Manage episode 419599274 series 3570362
Contenu fourni par Stephen Brown. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Stephen Brown ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of Getting to Know Your CXOs, host Stephen Brown interviews Wendy Kaceras, a 30-year marketing executive specializing in B2B enterprise software and cloud-native applications. Wendy shares her experience as a CMO and offers advice for up-and-coming CMOs. She emphasizes the importance of listening and observing in the first 30 days of a new role, as well as assessing the talent and team structure. Wendy also discusses the role of AI in marketing and the need for collaboration between marketing and sales teams.

  • In the first 30 days as a CMO, it is important to listen and observe before making any major changes.
  • Assess the talent of the team and identify strengths, overlaps, and gaps to build the right team structure.
  • AI can help marketers become more efficient, insightful, and customer-focused, driving better results and ROI.
  • Marketing and sales teams should work hand in hand, with regular communication and collaboration.
  • When engaging with C-level executives, understand their priorities and focus on how your solution can help their teams be more effective.
  continue reading

10 episodes

Artwork
iconPartager
 

Série archivée ("Flux inactif" status)

When? This feed was archived on November 07, 2024 18:04 (16h ago). Last successful fetch was on July 17, 2024 13:06 (4M ago)

Why? Flux inactif status. Nos serveurs ont été incapables de récupérer un flux de podcast valide pour une période prolongée.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 419599274 series 3570362
Contenu fourni par Stephen Brown. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Stephen Brown ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of Getting to Know Your CXOs, host Stephen Brown interviews Wendy Kaceras, a 30-year marketing executive specializing in B2B enterprise software and cloud-native applications. Wendy shares her experience as a CMO and offers advice for up-and-coming CMOs. She emphasizes the importance of listening and observing in the first 30 days of a new role, as well as assessing the talent and team structure. Wendy also discusses the role of AI in marketing and the need for collaboration between marketing and sales teams.

  • In the first 30 days as a CMO, it is important to listen and observe before making any major changes.
  • Assess the talent of the team and identify strengths, overlaps, and gaps to build the right team structure.
  • AI can help marketers become more efficient, insightful, and customer-focused, driving better results and ROI.
  • Marketing and sales teams should work hand in hand, with regular communication and collaboration.
  • When engaging with C-level executives, understand their priorities and focus on how your solution can help their teams be more effective.
  continue reading

10 episodes

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