Interactive Brands vs. Intrusive Brands with Micky Ogando

On Brand with Nick Westergaard

Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast.

About Micky Ogando

Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health.

From the Show

What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work.

Connect with Micky on the Bakery website and follow him on Instagram.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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