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The Genesis Of Ecodur Roof Coating, Growing A Business At Scale, And Being A Multi-Industry Innovator With Peter Roosen Of Castagra Products
Manage episode 353898211 series 3438512
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Ecodur Roof Coating is used by some very well-known companies like General Mills, Tyson Foods, NFL and McDonald’s. What makes this product so special? Joining Adrian today is no less than the product’s inventor, Peter Roosen. In this conversation, Peter shares with us how he came up with the concept of Ecodur and how he and his team at Castagra Products brought the product to market dominance. Peter also shares his jab on what it takes to be a successful entrepreneur, taken from his years of experience in bringing out products that are ahead of their time. Plus, Peter shares some key lessons from his book, Overcoming Inventoritis. Tune in for all these and Peter’s golden nuggets on how founders can foster innovation and grow their businesses at scale!
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