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Mary Beth West: Global PR Industry #PRethics Codes

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Manage episode 378325288 series 2751462
Contenu fourni par Fletcher Marketing & PR and Fletcher Marketing + PR. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Fletcher Marketing & PR and Fletcher Marketing + PR ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.

The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (available for free download). It documents that among 24 PR industry ethics codes in nearly as many nations worldwide, there is little unified consensus about how ethics codes should be employed as “living documents” in the everyday work of industry leaders and practitioners.

Some PR associations heavily promote simply having an ethics code as a crowning achievement.

But precisely how much dust a long-ago published code has gathered while sitting on a virtual shelf, unrevised for years – perhaps decades – may underscore how seriously its parent PR association authentically engages on the topic of ethics.
In this episode of MsInterPReted, Mary Beth discusses her findings with CEO Kelly Fletcher.

Discussion covers:

  • AI
  • Disclosing Paid Media
  • Disinformation
  • Giving/Receiving Gifts
  • Whistleblower protection
  • Privacy
  • And other industry related ethics codes

This #PRethics Month, PR organizations are urged to take a fresh look at their ethics codes, compare them with best-practices documented in this white paper, and undertake a deep-dive effort to make codes more current, relevant, useful, and prominent.

DOWNLOAD THE ETHICS CODE WHITE PAPER: https://www.marybethwest.com/white-paper/

Mary Beth West, APR, FPRCA, is a long-time advocate of stronger ethical practices in PR, in balanced service to employers, clients, stakeholders, and also the public good. She can be followed on LinkedIn, at @marybethwest, and at marybethwest.com.

  continue reading

82 episodes

Artwork
iconPartager
 
Manage episode 378325288 series 2751462
Contenu fourni par Fletcher Marketing & PR and Fletcher Marketing + PR. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Fletcher Marketing & PR and Fletcher Marketing + PR ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.

The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (available for free download). It documents that among 24 PR industry ethics codes in nearly as many nations worldwide, there is little unified consensus about how ethics codes should be employed as “living documents” in the everyday work of industry leaders and practitioners.

Some PR associations heavily promote simply having an ethics code as a crowning achievement.

But precisely how much dust a long-ago published code has gathered while sitting on a virtual shelf, unrevised for years – perhaps decades – may underscore how seriously its parent PR association authentically engages on the topic of ethics.
In this episode of MsInterPReted, Mary Beth discusses her findings with CEO Kelly Fletcher.

Discussion covers:

  • AI
  • Disclosing Paid Media
  • Disinformation
  • Giving/Receiving Gifts
  • Whistleblower protection
  • Privacy
  • And other industry related ethics codes

This #PRethics Month, PR organizations are urged to take a fresh look at their ethics codes, compare them with best-practices documented in this white paper, and undertake a deep-dive effort to make codes more current, relevant, useful, and prominent.

DOWNLOAD THE ETHICS CODE WHITE PAPER: https://www.marybethwest.com/white-paper/

Mary Beth West, APR, FPRCA, is a long-time advocate of stronger ethical practices in PR, in balanced service to employers, clients, stakeholders, and also the public good. She can be followed on LinkedIn, at @marybethwest, and at marybethwest.com.

  continue reading

82 episodes

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