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Activation Expectations of Talent, with Steve Papageorge
Manage episode 362470996 series 3408621
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Rian and guest Steve Papageorge from Genuine Overkill discuss event execution and the trust that is between brand and agency when an event is being staffed and executed. Rian and Steve will also discuss criteria and expectations that are held for staff when working an event from brand education to genuine brand excitement.
Timestamps:
4:41 - What are creative teams looking for?
12:03 - Sampling vs. Curating
15:45 - Most unacceptable things ambassadors can do
21:21 - What do brands want most from activations?
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Website: riandonatelli.com
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