Episode 92: Exploring the DTC model and what drives consumer engagement

Mintel Little Conversation

Contenu fourni par Mintel Little Conversation. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Mintel Little Conversation ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

2y ago 34:20

MP3•Maison d'episode

In today's episode, host Samantha Dover is joined by UK and US retail experts to discuss the direct-to-consumer (DTC) model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers' barriers to entry. Mintel's retail experts discuss these topics and more - listen now!

Discover our latest retail and DTC consumer and market research and purchase a report today in the Mintel Store at store.mintel.com/industries/retail.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog and subscribe to our newsletter at Mintel.com/mintel-newsletter.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests :Nick Carroll, Retail Category Director, Mintel Reports UK.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

141 episodes

#Economics #Business Disciplines #Mintel Little Conversation #Business #MBA #Marketing #Little Conversation