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How The 1-Hour Rule Can Help Your People Do Meaningful Work -- Nitesh Banta, CEO, and Co-Founder at B12
Manage episode 349647602 series 3354052
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TIMESTAMPS
(03:36) The 1-hour Rule
(08:01) The Scale-up modes in startups
(10:00) Implementing the 1-hour rule
(14:55) Having a better perspective with everyone’s ideas
(16:00) What you are excited about versus what the users might want
(20:19) Launch fast and learn quickly
(25:25) Have an action-oriented mindset
(27:00) Put yourself in your buyer’s shoes
GUEST BACKGROUND
Nitesh Banta believes technology is a force to be reckoned with, which drove him to co-found B12, a human-assisted AI that builds your website in 60 seconds. He completely swapped the business and company strategy from self-serve to enterprise and built a marketing team and strategy from the ground up.
MAIN INSIGHT
Using the 1-hour rule that Nitesh implemented at B12 helps you and your team to be more productive
KEY TAKEAWAYS
- For early-stage companies, it is important to focus on the phase of learning and validating their ideas
- The 1-hour rule gives you real-time feedback from your users/customers
- Give everyone on your team the opportunity to share ideas
- Talk and observe the behavior of your users to know what their preferred platform is
- Be clear on the process and try to understand what the output looks like with that process.
- It’s more important to have the mindset (putting yourself in your buyer’s shoes) than the process to follow
PRACTICAL STEPS
- Brainstorm to figure out the intersection between what you are excited about versus what the users might want.
- Think about how you could get started with that idea and test it within an hour (or the quickest possible version of the idea)
- Jump in and do it - see what happens
TIPS FOR SUCCESS
- Launch fast and iterate quickly based on your user feedback.
- You don’t need a lot of time to get user feedback.
MORE FROM B12
B12 is the all-in-one platform to help your business more easily attract, win, and serve clients online. Learn more at b12.io
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